The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers cover art

The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

By: Darcy Sullivan Online Marketing Strategist & SEO Expert // Propel Marketing & Design
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Summary

Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online.


The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads.


Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools.


Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers.

If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place.


New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays.


Learn more at: https://propelyourcompany.com/

© 2026 Propel Marketing & Design
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The Outdated Website Tactics Clinics Need to Stop Using
    May 14 2026

    Your website might not need more pages; it may need a cleanup. This “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance.

    Episode webpage, checklist, & shownotes: https://propelyourcompany.com/what-to-delete-or-rewrite-on-clinic-websites-now/

    Send in your questions. ❤ We'd love to hear from you!

    NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

    >> Save your spot 🎉

    In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

    Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

    🎉 Webinar:

    Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week


    👉Save your spot: https://propelyourcompany.com/fix/

    📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

    https://propelyourcompany.com/


    Let's Stay Connected:

    • Website - https://propelyourcompany.com/
    • Free SEO Training 🎉 - https://propelyourcompany.com/learn
    • Instagram
    • Facebook
    • YouTube


    >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)


    ...
    Show More Show Less
    14 mins
  • Blogs Are Not Dead, But Clinics Need a New Strategy
    May 12 2026

    AI search, Google AI Overviews, and changing patient behavior are reshaping how clinics approach blogging and SEO. So… do blogs still help clinics get patients?

    In this episode of The Clinic Marketing Podcast, Darcy Sullivan breaks down what actually works for clinic blogging right now, what strategies are becoming less effective, and how clinics can create content that supports SEO, builds trust, and helps convert website visitors into patients.

    You’ll learn:

    • Why blogging for clinics has changed
    • What type of blog content still works
    • How AI search is impacting SEO and content
    • Common clinic blogging mistakes
    • Why quality matters more than quantity
    • How to create patient-focused content that builds trust
    • Ways to repurpose blog content into other marketing assets

    Whether you run a chiropractic clinic, physical therapy practice, acupuncture clinic, med spa, or another healthcare business, this episode will help you rethink your content strategy for today’s search landscape.

    Episode guide, resources, and blog: https://propelyourcompany.com/blogging-for-patients/



    Related Resources:

    • How Blogging Can Boost SEO & Bring in More Patients
    • Blog Strategy: How to Create Irresistible Content for Your Clinic’s Blog
    • Should It Be a Blog Post or a Page on Your Website?
    • Blog Smarter: 12 Tips to Boost Your Content Marketing Game

    Send in your questions. ❤ We'd love to hear from you!

    NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

    >> Save your spot 🎉

    In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

    Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

    🎉 Webinar:

    Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week


    👉Save your spot: https://propelyourcompany.com/fix/

    📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

    https://propelyourcompany.com/


    Let's Stay Connected:

    • Website - https://propelyourcompany.com/
    • Free SEO Training 🎉 - https://propelyourcompany.com/learn
    • Instagram
    • Facebook
    • YouTube


    >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)


    ...
    Show More Show Less
    18 mins
  • Are You Setting Up Google Business Profiles Wrong? (One Listing vs. Multiple Doctors)
    May 5 2026

    Should each doctor in your clinic have their own Google Business Profile, or should you stick with one listing for the entire practice?

    This is a common and confusing local SEO question for clinics, and getting it wrong can lead to duplicate listings, split reviews, ranking issues, and even lost patient inquiries.

    In this episode, you’ll learn the difference between practitioner and practice listings, when it actually makes sense for a doctor to have their own profile, and when it can hurt your visibility instead of helping it.

    You’ll also learn:

    • How multiple listings impact your rankings and reviews
    • What to do when a doctor leaves, but their listing still shows your address
    • How to clean up duplicate or outdated profiles without damaging your main listing
    • Simple steps to protect your clinic’s visibility moving forward

    If your clinic has multiple providers or plans to grow, this is a must-listen before you create or update any listings.

    Episode webpage, shownotes, and blog post:
    https://propelyourcompany.com/should-doctors-have-a-personal-google-business-profile-and-a-location-google-business-profile/

    Book a Google Business Profile Audit:
    https://propelyourcompany.com/google-business-profile-audit/

    Send in your questions. ❤ We'd love to hear from you!

    NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

    >> Save your spot 🎉

    In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

    Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

    🎉 Webinar:

    Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week


    👉Save your spot: https://propelyourcompany.com/fix/

    📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

    https://propelyourcompany.com/


    Let's Stay Connected:

    • Website - https://propelyourcompany.com/
    • Free SEO Training 🎉 - https://propelyourcompany.com/learn
    • Instagram
    • Facebook
    • YouTube


    >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)


    ...
    Show More Show Less
    11 mins
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