The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers cover art

The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

By: Darcy Sullivan Online Marketing Strategist & SEO Expert // Propel Marketing & Design
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Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online.


The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads.


Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools.


Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers.

If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place.


New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays.


Learn more at: https://propelyourcompany.com/

© 2026 Propel Marketing & Design Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How Thin Website Content Hurts Your Rankings and AI Visibility

    How Thin Website Content Hurts Your Rankings and AI Visibility
    Jul 2 2026

    Your clinic's website may look amazing, but if your pages don't provide enough useful information, they could be hurting your visibility in both Google and AI-powered search.

    This episode explains why thin content is one of the most common SEO mistakes healthcare practices make. You'll learn how Google and AI search tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews evaluate your website, why short, generic pages struggle to rank, and what you can do to improve them.

    ⚡ Episode webpage and show notes: https://propelyourcompany.com/thin-website-content-the-silent-seo-killer/

    Whether you're a chiropractor, physical therapist, dentist, medical spa, therapist, or another healthcare provider, you'll discover practical ways to strengthen your website content so it better answers patient questions, builds trust, and increases your chances of being found in both traditional search results and AI-generated recommendations.

    In this episode, you'll learn:

    • What thin content is and why it hurts your rankings
    • How Google and AI search platforms evaluate your website
    • Which pages should be expanded first
    • Simple ways to create content that attracts more patients without stuffing keywords
    • Why better content leads to better visibility, more trust, and more appointments

    If you want your clinic to be easier to find online, don't focus only on design. Make sure your content is giving Google, AI search engines, and potential patients a reason to choose your practice.

    Send in your questions. ❤ We'd love to hear from you!

    Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

    Save your spot: https://propelyourcompany.com/june/

    ** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***

    🎉 LIVE Webinar:

    The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)
    Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***

    👉Save your spot: https://propelyourcompany.com/june/


    📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

    https://propelyourcompany.com/


    Let's Stay Connected:

    • Website - https://propelyourcompany.com/
    • Free SEO Training 🎉 - https://propelyourcompany.com/learn
    • Instagram
    • Facebook
    • YouTube


    >> Get Started with C...
    Show More Show Less
    11 mins
  • How to Optimize Your Social Media Profiles for Local SEO and AI Search

    How to Optimize Your Social Media Profiles for Local SEO and AI Search
    Jun 30 2026

    Most clinic owners think of social media as a branding or engagement tool, but social media profiles are becoming increasingly important for local SEO, Google Business Profile visibility, and AI-powered search. Google is pulling more information from social platforms. AI systems are using social profiles to verify business information and better understand what businesses do. And patients are often checking social media before booking an appointment. In this episode, you'll learn how to optimize your clinic's social media profiles to support local SEO, improve online visibility, and strengthen your presence in AI search results.

    >> Episode webpage, blog, and show notes: https://propelyourcompany.com/optimize-social-media-profiles-for-local-seo-and-ai-search/



    Send in your questions. ❤ We'd love to hear from you!

    Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

    Save your spot: https://propelyourcompany.com/june/

    ** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***

    🎉 LIVE Webinar:

    The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)
    Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***

    👉Save your spot: https://propelyourcompany.com/june/


    📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

    https://propelyourcompany.com/


    Let's Stay Connected:

    • Website - https://propelyourcompany.com/
    • Free SEO Training 🎉 - https://propelyourcompany.com/learn
    • Instagram
    • Facebook
    • YouTube


    >> Get Started with C...
    Show More Show Less
    19 mins
  • The Website Mistakes Costing Clinics Patients

    The Website Mistakes Costing Clinics Patients
    Jun 25 2026

    Your website might not need more pages; it may need a cleanup. This 2026 “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance.

    Episode webpage, checklist, & show notes: https://propelyourcompany.com/what-to-delete-or-rewrite-on-clinic-websites-now/

    Send in your questions. ❤ We'd love to hear from you!

    Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

    Save your spot: https://propelyourcompany.com/june/

    ** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***

    🎉 LIVE Webinar:

    The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)
    Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ***

    👉Save your spot: https://propelyourcompany.com/june/


    📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

    https://propelyourcompany.com/


    Let's Stay Connected:

    • Website - https://propelyourcompany.com/
    • Free SEO Training 🎉 - https://propelyourcompany.com/learn
    • Instagram
    • Facebook
    • YouTube


    >> Get Started with C...
    Show More Show Less
    14 mins
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