Purpose-Led Marketing and Leadership with Peter Georgariou
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Purpose-Led Marketing and Leadership with Peter Georgariou
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In this episode of Uncover the Human, hosts Alex Cullimore and Cristina Amigoni sit down with Peter Georgariou, CEO of Karmadharma — a B-corp agency in Canada blending strategy, marketing, and people and culture work. Peter shares the winding path that led him to build a company grounded in his core belief that putting good into the world and helping people find their own path are the highest callings in business. From weekly gratitude check-ins with his team to resisting the pressure of vanity KPIs, Peter makes a compelling case that the "soft" stuff — presence, compassion, vulnerability — is actually the hardest and most important work any leader can do.
The conversation digs into why the best consultants and coaches ask better questions rather than offer ready-made answers, why human connection can't be measured on a dashboard, and how radical transparency from a leader can be the most liberating gift a team receives. Whether you're a founder wrestling with self-doubt, a people leader trying to justify culture investments, or just someone curious about living more authentically, this episode is a refreshingly honest and energizing reminder that the messiness of humanity is where all the good stuff happens.