Alex Perry is doing something unusual: he's a young man building a women's health-led underwear brand, and talking openly about menopause, mastectomy recovery and vulval health while he does it.

In this conversation, Emma and Alex explore:

• How his company, Alexander Clementine pivoted from a sustainable fashion focus into women's health after customer reviews and his own mum's breast cancer journey revealed an unmet need
• Why use seaweed (and specifically Icelandic seaweed harvested every four years) to make a fabric naturally antibacterial, anti-odour, temperature-regulating, moisture-wicking, hypoallergenic and rich in antioxidants
• The environmental case against synthetic underwear, and why fibres made from petrochemicals are particularly concerning in a menopause context (carcinogens, hormone disruptors, trapped heat and moisture)
• "Menopause-washing" — how to read the label and spot brands cashing in without using fabrics that actually help
• How the underwear helps with external-facing symptoms of menopause — hot flushes, heightened sensitivity, dry and itchy skin, vulval discomfort — and where it fits in breast cancer recovery (two-to-four weeks post-surgery, not as an immediate post-surgical compression bra)
• Why Alex believes men need to be part of the menopause conversation — and the response he's had from men his own age (spoiler: most know nothing about it)

• Alexander Clementine website: alexanderclementine.com
• Instagram: @alexanderclementine (search Alexander Clementine)
• Check out my earlier conversation with Jo and Rob, authors of Burning Up, Frozen Out — a book aimed at men with frameworks for having menopause conversations: https://www.thetripleshift.org/podcast/burning-up-frozen-out

Note: Alex kindly gifted me a sample crop bra to try ahead of recording — there's no paid sponsorship, and as regular listeners know, I rarely talk about products on the podcast unless I've used them myself.

To find out more about ways to work with me please check out www.thetripleshift.org/starthere

You'll find me on Substack too https://middlingalong.substack.com/