R2Kast 429 – Kate Pocock on recruitment, marketing and building careers in agriculture
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R2Kast 429 – Kate Pocock on recruitment, marketing and building careers in agriculture
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Today I had Kate on the R2Kast 🎙️ Kate is Marketing Director at Cultura Connect and works at the heart of agricultural recruitment, helping connect businesses with the people they need while championing careers across the sector. 🌾
We spoke about growing up on a dairy farm, studying Agricultural Economics at Reading and how her career took her through PR, events, retail and marketing before eventually leading into recruitment. It was a really interesting conversation about how varied agricultural careers can be and how often the path you end up on isn’t the one you originally planned. 🍎
A big part of the discussion focused on recruitment and the importance of understanding people rather than simply matching CVs to job descriptions. We talked about transferable skills, employer reputation, attracting talent into agriculture and why the industry needs to stay open to people coming in from different backgrounds and sectors. 🌍
We also chatted about running a farm alongside a business, rearing Wagyu cattle, setting up a farm shop and butchery, building a company with her husband Hugh and how marketing continues to evolve as new platforms and technologies emerge.
Enjoy! 🙂
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