REVIVE’s Founder on the Science of Thirst, Insulin, and Building a Wellness Brand | Mark Myerson cover art

REVIVE’s Founder on the Science of Thirst, Insulin, and Building a Wellness Brand | Mark Myerson

REVIVE’s Founder on the Science of Thirst, Insulin, and Building a Wellness Brand | Mark Myerson

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Join David Jenkins and REVIVE founder Mark Myerson for a conversation that spans continents, careers, and a deeply personal health journey. From Johannesburg to Singapore to Cape Town, Mark traces the entrepreneurial path that taught him what he wanted by first teaching him what he didn't.

The turn comes quietly — weight gain, a vague feeling of wrong, and a deep rabbit hole of podcasts, doctors, and metabolic science. What Mark found there unsettled him: somewhere between 66 and 75% of the population may be metabolically unhealthy, on a silent path toward disease, without any alarm bells going off. That realisation became the mission behind REVIVE. Not a sports drink. Not a recovery product. A daily electrolyte designed for anyone who drinks water — because water alone doesn't hydrate you.

They also get into what it actually takes to build a brand that earns genuine word-of-mouth in 2026, why authentic ambassadors can't be bought, and why Tegan Phillips and Simon Stoffberg represent something refreshing in the creator landscape.

Who is Mark Myerson?

Founder and CEO of REVIVE Daily Electrolytes, South Africa's leading clean hydration brand. Based in Cape Town. Built on Kalahari salt, metabolic science, and a refusal to make anything with sugar, carbs, or artificial ingredients.

What is REVIVE?

A daily electrolyte sachet with no sugar, no carbs, and no calories — formulated for endurance athletes, low-carb eaters, intermittent fasters, and anyone serious about real hydration. Find them at getrevive.co.za.

# === CHAPTERS ===================================

00:00:00 — Mark Myerson: The Man Behind REVIVE

00:01:37 — Johannesburg Kid, American Exchange, Fortune Magazine at 18

00:05:40 — The Phone Call That Crashed His Car

00:07:10 — Singapore: Four Founders, One Apartment, One Shot

00:19:42 — The Exit: Selling Up and Walking Away

00:21:00 — Cape Town Was Supposed to Be Six Months

00:31:50 — Why South Africans Don't Brag Enough About Being South African

00:38:11 — The Health Wake-Up Call Nobody Warned Him About

00:50:13 — Why Diets Don't Work: The Hormone Truth

00:52:59 — The Statistic That Changed Everything (66–75% of Us Are Metabolically Sick)

01:03:54 — Inside REVIVE: What's Actually in the Sachet

01:05:15 — Building a Brand That Can't Be Faked

01:13:02 — What a Purpose-First Business Actually Looks Like

01:14:09 — Tegan Phillips, Simon Stoffberg, and the New Creator Standard

01:32:18 — Closing: What Comes Next for REVIVE

# === LISTEN ON THE GO ===========================

Spotify: https://open.spotify.com/show/5GselFmeym7YgYXtcyPUXU

Apple Podcasts: https://podcasts.apple.com/us/podcast/active-hobo/id1846864699

# === FOLLOW ACTIVE HOBO =========================

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# === THE CREW ===================================

Dave @davlewjenkins

# === MORE FROM ACTIVE HOBO ======================

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Related episode: https://youtu.be/lGfvanjllXY

# === WORK WITH US ===============================

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