Use AI and direct mail to find better motivated seller leads without wasting your list. In this episode, I’m sitting down with Steven Howell from DealMachine to break down what’s working right now for real estate investors who want more consistent leads without spraying marketing everywhere. We get tactical on building tighter lists, using AI to “virtually drive” properties, stacking motivation filters, calling with better data, and combining direct mail with Carrot CRM so your follow-up doesn’t fall through the cracks. The goal isn’t to replace the human side of sales — it’s to use AI to remove friction so you can spend more time having the conversations that actually close deals. --------------------- Quotes: - “The investors who win in 2026 won’t be the ones working harder—they’ll be the ones using AI to focus on the right 60 leads instead of chasing 600.” - “AI shouldn’t replace relationships. It should eliminate the busywork so you can spend more time having the conversations that actually close deals.” --------------------- Chapters: 0:00 Intro 4:09 What Actually Works in Real Estate Marketing After 15+ Years 8:13 How DealMachine Finds Motivated Sellers in 2026 11:25 Using AI to Analyze Hundreds of Properties in Minutes 16:38 Building a Consistent Lead Generation System with Data + Direct Mail 22:15 The AI-Powered Dialer & Better Seller Conversations 27:23 How DealMachine, Carrot CRM, and AI Work Together 36:15 The Ultimate Marketing Strategy: Combining Inbound + Outbound --------------------- ➨Our Evergreen Marketing Podcast: https://plnk.to/Carrot ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I --------------------- About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform.

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Email blasts are dying- here’s what’s replacing them in real estate deals. In this episode, I sat down with Bobby Suarez to break down how the off-market real estate game is changing- and what’s actually working right now. We got into why outbound tactics like email blasts and cold outreach are becoming less effective, and how inbound marketing, brand, and buyer experience are taking over. Bobby is spending $50K–$70K a week on marketing and has built a business that runs without him day-to-day. But what stood out most wasn’t the spend- it was how intentional he is about efficiency, culture, and building systems that compound over time. If you want to scale your deal flow and stop chasing every lead manually, this episode will shift how you think. --------------------- Instagram: Bobbysuarez and rezzieoffmarket --------------------- ➨Our Evergreen Marketing Podcast: https://plnk.to/Carrot ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I --------------------- Quotes from the Episode: “I wanted to build something big enough where it runs without me.” “Buyers are tired of getting spammed with deals that don’t match what they want.” --------------------- About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform.

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

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Creative finance lets you close more deals, even when the market shifts. In this video, I sit down with Chris Prefontaine to break down exactly how creative finance works in today’s market- and why it’s one of the most powerful ways to build a real estate business that actually scales. We walk through seller financing, subject-to deals, and lease purchases with real examples, plus how to structure deals that create long-term income instead of one-off paychecks. If you're tired of chasing transactions and want more control, more flexibility, and better margins… this is the shift you need to understand. --------------------- ➨Our Evergreen Marketing Podcast: https://plnk.to/Carrot ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I --------------------- Quotes from the Episode: “I don’t care what the market does—creative finance lets you win anyway.” “If you solve the seller’s problem first, the deal structure becomes obvious.” “You don’t need 50 deals a year—just a few great ones done right.” ------------------- References and Mentions: Smart Real Estate Coach Real Estate on Your Terms (Chris Prefontaine) Never Split the Difference (Chris Voss) Carrot CRM Creative Financing Real Estate Association (CFREA) Shoe Dog (Nike story) --------------------- About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform.

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot

➨Instagram: https://www.instagram.com/getcarrot/

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.