Proptech is exploding in 2025, with Inman’s Best of Proptech Awards spotlighting ten game-changing categories—from AI and sustainability to fintech and construction. These aren’t just flashy apps; they’re redefining how we buy, build, and live in homes, making homeownership more accessible and processes faster, greener, and smarter. Led by Inman’s editorial team, the winners reflect a maturing industry where innovation is becoming essential infrastructure. Expect even bigger shifts as these trailblazers keep pushing boundaries.

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Compass faces a major legal blow as Florida homebuyers sue over undisclosed $475 fees, potentially shaking up industry practices. Meanwhile, AI is transforming real estate in Europe, with listings now powered by ChatGPT and Claude, making searches smarter and more personal. But experts remind us that tech can’t replace the human touch—consistency and trust still rule local markets. REMAX’s president joins the ARA board, with free first-year memberships for U.S. agents, signaling a powerful alliance. And amid rising digital competition, Zillow and Compass clash over listing control, while Google expands home ads—opening new doors for agents to thrive online.

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Real estate’s marketing wizards just got their moment in the spotlight as Inman unveiled its 2026 Marketing All-Stars — the brilliant minds behind the brand, strategy, and digital buzz driving the industry forward. From big brokerages to tech giants and online portals, this elite group includes David Marine, Wendy Forsythe, Mickey Neuberger, Max Heilbron, Jonathan Mildenhall, Laura Corrigan, Marissa Brooks, Katelyn Castellano, and Chris Mumford. They’re redefining how real estate connects with buyers, sellers, and agents through smart, data-driven campaigns that build trust and fuel growth. Inman’s CEO Emily Paquette called them the architects of consumer and agent engagement — proving marketing isn’t just flashy ads anymore, it’s the engine of modern real estate success.

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