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Real Estate Team OS

Real Estate Team OS

By: Ethan Beute | Follow Up Boss
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Real Estate Team OS is your guide to starting, growing, and optimizing a real estate team. Weekly episodes give you stories, insights, decisions, and hard-learned lessons of team leaders, operations leaders, brokerage owners, and real estate agents at every stage of business growth from solo agent to mega team.© 2024 Follow Up Boss Economics Leadership Management Management & Leadership
Episodes
  • The Open House Strategy That Works Seven Days a Week with Lisa Archer | Ep 115
    Jun 16 2026

    Lisa Archer has more than doubled production at Live Love Homes in under two years. A meaningful part of that growth runs through open houses. Not weekend opens hosted reluctantly, but a deliberate seven-day strategy that last year produced 32 sales where the buyer only came through an open house. She's on pace to at least double that number this year.


    You'll learn how that strategy works - the seven-day cadence, why Monday through Friday beats the weekend for relocating buyers in high-growth markets, and how virtual opens cover the gaps. You'll learn how she captures contact information without printing a single piece of paper, why she pre-knocks the neighborhood before every open, and how one listing done right generates four or five clients on the same street.


    Lisa also explains why most agents say open houses don't work, why she disagrees, how she uses them to close price conversations with sellers, and what she says at expired listing appointments when the answer to "how many open houses did you have?" is zero.


    Lisa founded Live Love Homes in Charlotte, North Carolina, where she runs a local team of 10 agents, plus agents in expansion markets in Wilmington, Myrtle Beach, Charleston, Columbia, and Greenville - as well as in southern Mississippi. She's been building real estate teams and expansion markets since before most people knew what either one was, and she still teaches and trains on all kinds of topics.


    Watch or listen for Lisa's insights into:

    0:00 Intro and welcome

    1:49 Grit as the must-have characteristic, and why the agents most likely to make it are the ones who've had to persevere through something before real estate

    2:55 How to spot the new agent who's going to make it: coachability, what they've had to push through, and what it looks like when the path has always been straight up

    7:10 How Live Love Homes started: banking career, her dad's KW office, the Red Book model, and the buyer's agent who has been with her for 18 years

    14:36 What more than doubling production in under two years actually looks like: the Place partnership and P&L accountability that changed the business

    18:15 Why the team model keeps winning: agents who ask "why would I want to do it on my own?" and the failure rate teams solve for

    22:10 What 15 years of market expansion teaches you: lead with revenue, lead with someone willing to do the work, and why sphere-first is the only safe starting point

    24:57 The real job of an open house: the most intimate lead gen available, a mobile office, and a tool for neighborhood domination that most teams are leaving on the table

    27:46 How to capture contact info without printing anything: survey, floor plan, and disclosure as three separate reasons to get a number

    31:08 Why agents say open houses don't work, and what's actually going on when they say it

    33:51 The seven-day open house strategy: why Mon-Fri works in high-growth relocation markets, what partners of job candidates are doing while the interview happens, and how virtual opens cover the rest

    38:17 The neighborhood domination play that created several new clients from a single street

    39:45 How open houses make price conversations easier: sellers see the work being done and come to you on price instead of the other way around


    43:36 At the end, Lisa shares several baseball teams and dogs named after players, reveals her Tesla is both her most frivolous purchase and her best cheapskate habit, and shares the recovery protocol she's built since a serious car accident three and a half years ago: PT, sauna, red light, power plate, and a growing obsession with peptides and hormones that she admits she could geek out about for hours.


    Mentioned in this episode

    → Power Plate http://powerplate.com

    Hormone Havoc by Dr. Amy Shah https://amymdwellness.com/book/hormone-havoc/


    Connect with Lisa Archer

    → (704) 755-3433

    → lisaarcher at kw dot com

    → https://www.instagram.com/lisaarcher/

    → https://www.facebook.com/lisaludlowarcher/


    Connect with Real Estate Team OS

    → https://www.realestateteamos.com

    → https://linktr.ee/realestateteamos

    → https://www.instagram.com/realestateteamos/


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    49 mins
  • From Appointment-Fed to Well-Rounded Agents with Ryan Crighton and Danny Rinaldi | Ep 114
    Jun 2 2026

    Many real estate teams try to build an appointment-fed model with ISAs serving agents ready-to-go opportunities. This can work - it can create efficient production.

    But when Ryan Crighton and Danny Rinaldi tried it, they discovered it wasn’t building agents who were as strong and well-rounded as they wanted.

    Learn how the shift from appointment-fed to well-rounded happened, including what prompted it, what it took, and what it produced for their 23-agent team serving clients in Las Vegas, Henderson, and Boulder City.

    Learn the accountability structure that’s enforced more by the environment than by team leaders and the vibe-first recruiting approach that attracts new agents who exceed performance standards before anyone asks them to.

    And learn how Danny evolved from ISA to coach to sales manager, what that role looks like day to day, and how he and Ryan complement each other in a partnership that lets each of them operate in their strongest area.

    Watch or listen for Danny's and Ryan's insights into:

    0:00 Intro and welcome

    1:22 Being in the weeds as the must-have characteristic — and why agents watch what you do more than they ask what to do

    2:08 The difference between vibe and culture — and why vibe is what actually drives performance and retention

    4:11 How Ryan built from REO listings in the 2008 downturn to a 23-agent brokerage team, and how Danny went from Brooklyn phone sales to Las Vegas sales manager

    10:00 Why new agents book appointments before they know anything about real estate — and why knowledge without attitude slows them down

    16:17 Why Danny leads recruiting conversations with vibe, not accountability — and how accountability reveals itself before the agent ever joins

    17:34 How the Creighton Rinaldi accountability system enforces itself. No manager required.

    19:06 How the peer accountability pod model (inspired by Brett Jennings, Ep 98) turned Danny into a facilitator — with agents coaching each other for most of the hour

    26:59 Why Danny makes phone calls side-by-side with every new agent within 24 hours of joining — and what that did to prospecting adoption

    29:32 How Nevada's two-month gap between passing the real estate exam and receiving a license became a training opportunity

    32:37 Why handing agents ready-made appointments produced weaker agents — and what happened when they stopped

    37:25 Why too much focus on market stats gives agents an excuse not to prospect — especially in one of the most volatile real estate markets in the U.S.

    40:23 Why the team model is the only structure built to meet what today's real estate clients actually expect


    41:51 At the end, Danny gives an impossible-to-follow team story and a sought-after spreadsheet and Ryan reveals a frivolous ride and a timely sports team.


    Related episodes

    → Peer Accountability Pods with Brett Jennings

    → Leadership Structure with Ryan Rodenbeck and Johnny McCarthy


    Book mentioned in this episode

    → The War of Art by Steven Pressfield


    Connect with The Crighton Rinaldi Team

    → Ryan at CRHomeTeam dot com / 702 217-1048

    → Danny at CRHomeTeam dot com / 347 598-0913

    → https://www.instagram.com/dannyrinaldi/

    → https://www.instagram.com/crightonrinalditeam/

    → https://www.crightonrinalditeam.com/team-page


    Connect with Real Estate Team OS

    → https://www.realestateteamos.com

    → https://linktr.ee/realestateteamos

    → https://www.instagram.com/realestateteamos/


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    51 mins
  • 30% Net Profit from a Real Estate Team That Runs Without You with Nathan Clark | Ep 113
    May 19 2026

    Most real estate teams are built around their leader. And at some level, most team leaders know it. Nathan Clark identified that problem early, named it clearly, and spent 20 years solving it.

    The result is a 600-plus transaction, 24-agent, 5-ISA, and 7-staff real estate team in Rhode Island that generates 30 to 35% net profit annually and genuinely runs without him: 15 to 20 hours of work per week, five race cars, and a full year away from the business when his family needed him. The team kept running.

    You'll learn how Nathan structures the financial model that makes that possible, starting with the COGS ceiling most teams quietly violate and the full P&L benchmark he reviews weekly.

    You'll learn why he charges sellers $2,000 and buyers $1,000 before showing a single home, how that generates $40,000 to $50,000 per month in working capital, and how that revenue funds better advertising and a better agent income on a lower split.

    You'll also learn when to step out of production, the ideal ISA:agent ratio, what team size has been most profitable for them, how to grow revenue per client instead of chasing transaction count, and what Nathan believes the team model will look like when AI is fully in the picture.

    Watch or listen for Nathan’s insights into:

    • 0:00 Intro and welcome
    • 1:43 Why speed, going all in, and staying focused would make more leaders successful
    • 6:57 What "runs without you" actually looks like
    • 10:36 Specific lessons learned between 200 and 600 transactions, including the right ISA:agent ratio
    • 17:34 Starting with the end in mind and making your team or brokerage more valuable
    • 21:49 Why your cost of sale should be 40%, what that means for your splits, and how your agents can still get ahead
    • 27:20 Raising your commission when everyone else is cutting it
    • 29:06 Getting paid three times on each transaction, including upfront (and what he's doing with the $40-50k/month in working capital that generates)
    • 36:36 Why they were most profitable at 20-25 agents and when you should be able to leave sales production
    • 39:34 Why growing GCI by 50% doesn't require 50% more agents and 50% more closings
    • 43:35 The weekly or monthly meeting you must have, even if it's just with yourself
    • 44:36 The P&L benchmarks: 40% COGS max, 15% advertising, 14-15% payroll (including yourself), 1-3% rent, 25% base profit, up to 35% with add-ons
    • 48:24 Why teams modeled after enterprises will continue to take market share and how AI can empower a 600-transaction team to scale to 2-3k

    51:37 At the end, learn about the underdog and the goat, an addiction that runs fast and costs a fortune, and a personal crisis that proved his business was worth every hour he put into it over the years.

    Mentioned in this episode:

    → Mike Schumm “The Hidden Curve That Kills Real Estate Team Profit”
    → Andy Mulholland “Mastering Real Estate Business Financials”

    → Anthwon Thomas “Preserving Your Profit Margins”

    Connect with Nathan Clark:

    → Nathan at NathanClarkTeam dot com

    Learn about the systems Nathan runs on:

    → https://hs.yhsgr.com/maib

    Connect with Real Estate Team OS

    → https://www.realestateteamos.com

    → https://linktr.ee/realestateteamos

    → https://www.instagram.com/realestateteamos/

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    58 mins
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