He's back! Keith Clarke, Senior Director of Corporate and Community Partnerships at Princess Margaret Cancer Foundation and the most-listened-to guest in Real Talk history, returns for a conversation that's just as good as the first time — maybe even better. Keith manages a $7M+ community events portfolio that consistently holds multiple spots in Canada's Top 30 fundraising events. In this episode, he and Amy get into the real stuff: how you build a portfolio of events that don't cannibalize each other, why passion is still the thing that separates good fundraisers from great ones, and what Princess Margaret does differently that most organizations miss. If you've ever wondered what it actually looks like to run events at the highest level without losing the human touch, this one's for you.

Key Components:

• How Princess Margaret manages multiple rides, walks, DIY programs, and social challenges without losing participants to their own events — and why the "competing with yourself" fear is worth rethinking
• What white-glove service actually looks like in practice, and why Keith says it comes from putting culture first, budget second
• The best practices Keith shares with every third-party event organizer who calls him: where most people start too big and what to do instead
• Why human contact is the one thing AI can't replicate — and how Princess Margaret is doubling down on it

"If people trust you and like what you're doing, they will open up their heart, open up their wallet, they will open up their network. And that's key to peer-to-peer fundraising."

Connect with Keith on LinkedIn

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Who decided your walk was 5K? And more importantly — why did everyone just agree? In this episode, host Amy Milne takes a hard look at the sacred cows of nonprofit events: the formats, distances, and details we've inherited without ever questioning whether they're actually working for us. Using real stories from her own career — including a gala that changed its dress code to pajamas and a walk that was never supposed to be 5K — she makes the case that the details of your event are either telling your story or missing the opportunity to. This one is packed with tactics you can use before, during, and after your event, and one framework that will change how you look at every decision you make from here on out. Fair warning: you'll never see your opening ceremony the same way again.

"There's a difference between reading a fact on a banner and feeling something in your chest at 12 kilometers because you know why it's kilometer 12."

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"Why are nonprofit event professionals still so underserved? That question is the reason I'm back." After two years away from the mic, Amy's not back because things slowed down — she's back because they didn't. In this milestone first episode of the new era, you'll hear why Amy went quiet, what she's been building in the silence, and why she's more fired up than ever about the people doing work in the non-profit events space. This episode is part origin story, part honest reckoning, and part exciting announcement about what's coming next. If you've ever felt like your work is undervalued, under-resourced, or just plain misunderstood by the people holding the budget — this episode was made for you.

Tune in to hear:

• The real reason Amy stepped away from the podcast — and why she's back
• Amy's story from child and youth worker to launching some of Canada's most iconic peer-to-peer fundraising events including The Weekend To End Breast Cancer and Ride To Conquer Cancer
• The personal health journey that sparked a brand new cause and event series
• Three bold new chapters for Beyond Inc. — and what they mean for the sector and non-profit event pros
• Camp Beyond: what it is, why it matters, and why YOU need to be there in October 2026

"I didn't step away from this mic because I lost the fire. I stepped away because the fire got so big, I had to figure out what to do with it all."

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