On today's episode, I sit down with writer, messaging strategist, and Sweet Talk & Creative LivingFounder, Lois Mac, for a conversation about creativity, marketing, identity, and what happens when success starts pulling you away from the work you actually want to be doing.

Lois shares how she went from growing up in a working-class family in England, to building a successful copywriting agency, to eventually walking away from a business that was approaching seven figures because she'd lost the part of herself that loved writing in the first place.

We talk about unlearning the marketing rules we've all been taught, why so many women outsource their authority, how creativity impacts leadership and business, and what it looks like to build a brand around your voice instead of someone else's formula.

This episode is for every ambitious woman who wants more than just revenue. It's for the women who want work that feels meaningful, creative, and fully their own.

Follow Lois on: Instagram: https://www.instagram.com/loismac_/

Substack: https://loismac.substack.com/ Website & Offers: https://weareupclub.com/

Timestamps

00:00 — Meet Lois Mack

03:45 — Growing up working class and always knowing she was meant to write

07:00 — From creative writing to journalism to copywriting

11:00 — The moment marketing stopped feeling aligned

13:00 — Building Sweet Talk and creating a different approach to messaging

14:00 — Walking away from an agency that was nearly seven figures

16:00 — Creativity, Costa Rica, and building a life around what matters

22:00 — The process of unlearning everything she was taught about marketing

24:00 — Why ambitious women give their power away

25:00 — Creativity as a leadership skill

33:00 — The "fuck around and find out" approach to building your voice

37:00 — Why creativity and business feel like they're in conflict

39:00 — Starting with yourself instead of the market

42:00 — Rejecting competition and building community instead

45:00 — The dinner table framework for creating content

47:00 — How to balance creativity with business goals

49:00 — Why sales is actually generous

51:00 — The real purpose of content and marketing

55:00 — Where to find Lois and her work

____ RICH MAMI RETREAT: https://cat-del-carmen.mykajabi.com/richmamiretreat