Red Bull’s Italian expansion plans – Plus Bursaspor’s Turkish football completion & Den Bosch’s promotion dilemma
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Summary
Red Bull are finally coming for Italian football!
The energy drinks giant, which already majority-owns football clubs in Austria, Germany, America, Brazil and Japan, reportedly wants to venture into football in Italy and has now set its sights on FC Südtirol.
So what makes the Serie B club a sensible strategic move for Red Bull? And why should supporters in Bolzano be wary of multi-club ownership?
This weekend, we went to Austria Salzburg – the phoenix club that rose from the ashes of Red Bull’s hostile first foray into the sport – to explore what the future may hold for FC Südtirol.
Plus, Bursaspor win each of Turkiye’s top four divisions and a defeat helps Den Bosch secure a spot in the Eerste Divisie play-offs.
You can book your ticket for The Sweeper's live show and Around The World in 80 Clubs book launch from this link: thesweeper.eventbrite.com
Chapters:
00:00 – Intro
01:15 – Red Bull’s Italian expansion plans
07:30 – The hostile takeover of Austria Salzburg
11:10 – The phoenix club that rose from the ashes
15:40 – FC Südtirol: Yes or no to the energy empire?
21:15 – Bursaspor’s Turkish football completion
26:45 – UEFA Champions League fallen giants
28:12 – Promotion chaos in the Eerste Divisie