Today we're breaking down Red Bull's marketing. We explain the problem they faced, the insight that changed everything, how they executed it, the research that backs it up, and your marketing playbook to apply it.

STUDY CITATIONS

Kunz, R.E., Elsässer, F., & Santomier, J. (2016). "Sport-related Branded Entertainment: The Red Bull Phenomenon." Sport, Business and Management: An International Journal, Vol. 6, No. 5, pp. 520–541.

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