Samantha Diamond and Breanna Hughes are Co-Founders of Bird&Be, the fertility brand providing evidence-backed, comprehensive at-home tests and supplements for both partners at every stage of the fertility journey.

In This Conversation We Discuss:

• [00:00] Intro
• [01:31] Turning a diagnosis into a mission
• [03:23] Becoming your product's success story
• [04:44] Callouts
• [04:54] Finding focus groups with limited budgets
• [07:37] Sponsor: Klaviyo
• [09:44] Letting research reverse product roadmaps
• [13:41] Building trust through science-backed content
• [15:12] Sponsor: Intelligems
• [17:12] Sharing vulnerable stories for customer loyalty
• [18:36] Tapping nice creators to amplify early content
• [21:41] Seeing early signals of product-market fit
• [23:49] Sponsor: Electric Eye
• [25:00] Letting word of mouth unlock B2B strategies
• [27:17] Allowing your data do the selling for you
• [30:16] Expanding impact to underserved customers

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Doctor-formulated prenatals, fertility supplements, & tests birdandbe.com/
• Follow Sam Diamond ca.linkedin.com/in/samantha-diamond-1484a718
• Follow Breanna Hughes ca.linkedin.com/in/breannahughes
• Get your free demo klaviyo.com/honest
• Book a demo today at intelligems.io/
• Schedule an intro call with one of our experts electriceye.io/connect

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