Retail Roundup: Get Started in Private Label
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Retail Roundup: Get Started in Private Label
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Narrated by:
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By:
Manufacturing consultant Jen Hegeman explores the essentials of white-label and private-label product development, providing actionable advice for brands navigating the complexities of launching their own product lines.
WESA Retail Roundup June 25, 2026:
- Host: Glenn the Geek, Host of Horses in the Morning
- Facebook: Retail Roundup Facebook grou
- Guest: Jen Hegeman from Jen X Designs
- Presented By: Western English Sales Association
Time Stamps:
- 00:55 - Jen and Gamble the raccoon
- 03:16 - White label explained
- 05:13 - Private label overview
- 07:50 - Why volume and materials matter
- 08:08 - Case for in-house manufacturing
- 10:36 - Protecting innovation and IP
- 10:45 - Equine-safe materials vs human foams
- 13:22 - What products brands want to make
- 14:24 - Hidden costs and sampling realities
- 18:29 - COVID-era U.S. manufacturing story
- 21:19 - State of American cut-and-sew
- 23:06 - IP theft and enforcement limits
- 28:44 - How retailers find white-label options
- 31:37 - Inventory, color strategy, and close
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