Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades cover art

Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

By: Craig Wilkinson: Trades and Construction - Tradesman - Trades Freedom Club
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Construction industry marketing and business tips on how to build, grow and scale your trades or construction business. Business coaching for tradesmen and tradeswomen like plumbers, electricians, plasterers, joiners, roofers and building contractors: Marketing tips for tradesmen How to generate leads in a trades construction business How to make profit in a trades business How to systemise a trades business How to grow a plumbing or electrical business How to grow a construction company How to create a positive mindset Hosted by Craig Wilkinson founder of Trades Freedom ClubCraig Wilkinson: Trades and Construction - Tradesman - Trades Freedom Club Economics Leadership Management & Leadership
Episodes
  • 109. Why Your Marketing Isn’t Working And How To Finally Fix It in 3 Simple Steps
    Apr 1 2026

    Every other day, trades business owners tell me they need more leads fast.

    But here’s the truth: marketing isn’t a magic wand or quick fix. If it were, everyone would be doing it.

    The real problem is most businesses are missing 3 critical foundations, and without them, you’ll stay stuck in that feast-and-famine cycle.

    One week you’re busy, the next you’re stressing about running out of work.

    In this episode, I break down exactly what those 3 foundations are and the strategy you need to put them in place quickly to start generating consistent, profitable leads.


    WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:

    1. Uncover the mistakes you are making that are stopping you from getting leads
    2. Discover the 3 step formula to skyrocket quality enquiries
    3. Learn the critical foundations to building your entire marketing strategy
    4. Why your branding, target market and your content messaging matter the most
    5. Find out what actions you need to take to get consistent vetted leads


    Stop winging it with your marketing. Simply LISTEN NOW and implement what I share in this episode.


    BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.


    JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠business and marketing coaching programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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    1 hr and 10 mins
  • 108. The 3 Stages Of Business Growth Tradesmen Need To Achieve Time & Financial Freedom
    Mar 25 2026

    Did you know there are three brutal stages to building and growing a trades business?

    And if you’re stuck in stage one, or worse, stage two, you’ll stay a busy fool and never achieve time or financial freedom.

    If you’re working long hours and still stuck on the tools, making little profit and do not have the right systems and team to grow… you need to listen to this episode now.

    By implementing what I teach you, you will save yourself years of stress, pain and frustration.

    Only by working on stage three will you become time and financially free.

    WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:

    1. Uncover the 2 deadly stages that are killing your business and stressing you out
    2. Discover the 5 vital mistakes you will be making in stage 1 cause feast or famine
    3. Learn the 5 devastating mistakes your are making in stage 2 that kill profit and time
    4. The 10 powerful strategies to take back control of your business, time and money
    5. Find out what stage 3 is and how this will help you achieve time and financial freedom


    If you feel like you are banging your head against a brick wall and your business is not giving you and your family what you deserve >> LISTEN NOW<<


    BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.


    JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠business and marketing coaching programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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    1 hr and 20 mins
  • 107. 5 Ways To Increase Profits And Create Positive Cashflow In Your Trades or Construction Business
    Mar 18 2026

    Too many hardworking tradesmen and women are putting in ridiculous hours but still struggling financially.

    If you’ve ever felt the pressure of negative cash flow, lost money on jobs, been the last person to get paid in your own business or even used your VAT or tax money just to stay afloat, you’ll know how stressful it can become.

    In this episode I reveal 5 practical ways to increase your profit margins, make more money and turn a negative cash flow situation into a positive one.

    If you want to relieve the financial pressure and start running a profitable business, this episode is for you.


    WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:

    1. Uncover the 5 deadly cash flow mistakes that keep you awake at night
    2. Discover which services make you profit and which ones need sacking off
    3. Learn the 6 critical numbers to make more profit and ease cash flow problems
    4. How to price jobs correctly and work out your gross and net profit margins
    5. Find out how to set your payment terms allowing you to create positive cash flow

    If you are struggling financially or need to make more money this episode will kick start your journey to financial freedom. LISTEN NOW!


    BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom.


    JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠business and marketing coaching programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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    1 hr and 30 mins
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Listening to this podcast made me realise that I am a good tradesmen but need to work on my business skills. When I started on my own I thought “how hard can it be?” The answer is very. I was trained to fit boilers, never to run a company. In this podcast you’ll find invaluable tools, tips and advice to help you avoid the same mistakes Craig made and win back your reason for starting a business in the first place

Sound business advice

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