Guest: Pedro Rodriguez — Production, Owl Roofing Guest Links: Instagram: @P1Rodriguez | Website: https://owlroofing.com

Inside the real tension between sales, marketing, and production at a brand-new roofing company. Pedro Rodriguez runs production at Owl Roofing, the new Minneapolis venture that hit nearly half a million in sold revenue in its first real month. In this episode, the conversation gets raw about the friction that comes with going aggressive on marketing out of the gate: lead overflow, the sales-to-production handoff, scrambling to fulfill what marketing promises, and why most roofing companies stay stuck at $2-3M for years.

You'll learn:

• Why aggressive marketing creates production tension and how to manage it
• The sales-to-production handoff problem (and the document that fixes it)
• Why 200 pictures per inspection isn't excessive, it's the bare minimum
• How to spend 10% on marketing without breaking your company
• The choice between hiring veterans vs training from scratch
• Why they're recruiting $1M reps to turn into $2M reps (not chasing $3-5M superstars)
• How to build master networkers, not just master door knockers
• Why manufacturers (GAF, Iko, Owens Corning) will determine the future of roofing
• The bottleneck every new business owner hits and how to delegate around it
• Real numbers: $487K in month one, 25 leads a week from marketing alone
• How to keep retail roofing healthy without depending on storms
• Why the right culture reinvigorates burned-out reps from bad ownership