Braeden Cordts bought a struggling gym with $300,000 in debt, no marketing knowledge and everyone telling him it wouldn’t work.

Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Braeden, who was just certified as a net-worth millionaire.

They talk about Braeden’s five-year journey from a 28-member gym losing money to a 230-member gym generating over $55,000 every month.

Braden opens up about a rough stretch in college and how finding CrossFit—and eventually buying a gym—changed his trajectory.

He breaks down the order of operations that got his gym to where it is today:

- A year of consuming free content before he could afford mentorship
- Putting real systems in place
- Pouring into his team and promoting his first full-time coach
- Building out personal training and semi-private as major revenue streams

He also opens up about how mentorship gave him clarity on his finances outside the gym—turning two accidental rental properties into a real wealth-building strategy, diversifying into syndications and buying into another gym.

If you’re a gym owner in the thick of it right now wondering if any of this is actually possible, Braeden’s story is proof that it is.

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0:00 - They Told Him Not to Buy This Gym

1:09 - From Train Wreck to Gym Owner

5:37 - The Risk That Changed Everything

8:18 - The First Breakthrough

9:38 - The Difference a Mentor Made

11:31 - The Systems That Fueled Growth

13:21 - The Move That Changed the Business

17:39 - The Revenue Stream Most Gym Owners Miss

21:34 - How Gym Owners Build Real Wealth

24:05 - The Growth Formula Most Owners Ignore

27:26 - The Question Every Gym Owner Must Answer

29:28 - His Message to Struggling Gym Owners

Learn how to build all four marketing funnels with our Never-Ending Leads training for gym owners, linked below.

Nearly 15% of gym owners don’t contact their leads at all. The interest is there. The hands are raised. But nobody sends the message.

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains why your DMs might be the most underused sales channel your gym has, and how to use them without sounding pushy or salesy.

He shares a real story of how a comment on an old photo turned into a member walking back through his doors, and one about a post that didn’t land as intended and how he fixed things with a simple conversation.

Chris introduces a simple eight-step framework for turning casual DM conversations into booked consultation, and also gets into why the slowest leads sometimes become the most loyal clients and how to keep warm leads from going cold without a fancy system.

Tune in to turn your next follower, like or comment into a real gym lead.

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Never-Ending Leads Training

Gym Owners United

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00:00 - Why Your Gym’s Social Media Isn’t Turning Into Members

01:06 - How One Instagram Comment Brought Back a Former Client

03:28 - The Missing Link Between Social Media and New Members

05:46 - The DM Framework That Builds Trust (Without Being Salesy)

08:08 - The 8-Step Process for Turning Followers Into Clients

10:01 - How to Nurture Warm Leads Who Aren’t Ready to Buy

11:59 - The Post That Almost Cost Chris a Client

This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym."

Get a comprehensive, AI-powered audit of your gym’s Instagram at GymIG.com.

Joe Strada just won Two-Brain Business Gym of the Year. Here’s exactly how he built one of the best content strategies in the gym industry.

In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Joe Strada of Unleash’d Strength to break down his content playbook.

They cover everything from his early TikTok trend-hopping days to the storytelling and conversion-focused content that’s growing his gym today.

Joe walks through real examples from his own feed, including the meme-style video that got him five million views but zero followers and the carousel that finally broke his streak of flops and brought in nearly 200 new followers.

He also shares his exact process for using AI to script and edit videos for his gym based on viral videos he admires.

John and Joe dig into the difference between content that goes viral and content that actually converts, why getting your community involved in your videos pays off in ways views never will, and why finding the content style you genuinely enjoy making is the only sustainable way to stay consistent.

Tune in, steal Joe’s best ideas and adapt them for your own gym.

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AI Gym Instagram Audit

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00:00 - Why Most Gym Owners Never Post Content

00:51 - Meet the Viral Gym Owner of the Year

02:50 - How Joe Started Creating Content Before Opening His Gym

05:08 - The Trend-Hopping Strategy That Got Millions of Views

07:54 - Brand Positioning: Why "Strength Is for Everyone" Works

09:14 - Top-of-Funnel Content vs. Content That Sells

11:31 - Meme Content: Turning Members Into Creators

12:47 - Viral Content: How to Repeat a Winning Format

16:27 - Educational Content: Build Authority With Simple Tips

18:22 - Community Content: Show the Personality Behind Your Gym

21:18 - Content Planning: Never Run Out of Ideas Again

24:23 - AI Content: Adapting Trends for Your Audience

28:49 - Interview Content: Let Your Members Tell the Story

31:20 - Conversion Content: The Carousel That Added 200 Followers

36:44 - Storytelling Content: Create a Pin Post That Converts

42:26 - How to Start Creating Content Consistently