Rural India's ₹399 Healthcare Subscription Has a 60% Renewal Rate. Here's Why | BII Brunch Lab. CureBay x BII.
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Rural India's ₹399 Healthcare Subscription Has a 60% Renewal Rate. Here's Why | BII Brunch Lab. CureBay x BII.
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Summary
150+ eClinics. 6M+ patients. A ₹399 membership with a 60% renewal rate. Rural India isn't just paying for quality healthcare, it's coming back for more. Priyadarshi Mohapatra didn't theorise about the problem from a boardroom. He moved to Bhubaneswar, earned the trust of communities that had been let down before, and built CureBay into what most people assumed was impossible- a full-stack, profitable rural healthcare model built on dignity.
In this episode of The Brunch Lab by Bertelsmann India Investments, Pankaj Makkar and Swati Murarka go deep with Priyadarshi on the model, the mission, and what patient capital support in Rural India actually looks like.
At Bertelsmann India Investments, we don’t just write cheques, we show up, stay in, and build alongside founders who are in it for the long haul. CureBay is what that partnership looks like.