S2 E6 How can the industry be sustainable if our income and tourism budgets aren’t equitable?
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S2 E6 How can the industry be sustainable if our income and tourism budgets aren’t equitable?
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Narrated by:
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Summary
In conversation with Meera Dattani (Journalist & Executive Editor at Adventure.com), Jem Collins (Founder and Director of https://www.journoresources.org.uk/), Sophie Ibbotson (Travel Writer, and Founder of https://www.maximumexposure.co/) and Abi Best (Managing Director at https://www.lemongrassmarketing.com/) discuss how stagnant pay rates, declining budgets, and the rise in unpaid publications are causing concern and issues in the industry. What funding, resources, and solutions are available to the media to help them continue doing what they love? And in what ways can PR agencies and freelancers work better together to support the industry? This panel puts the often-avoided subject of money centre stage.
This episode was recorded live at the British Guild of Travel Writers' Better World Symposium in January 2026, supported by Minimal Impact Expeditions and The Datai Langkawi. Find further details on the 2026 and future editions of the event, as well as resources and speaker bios, at https://www.bgtw.org/better-world/. Work in travel media? Consider becoming a member of the BGTW, accrediting and representing UK Travel Media since 1960.
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