Jo welcomes Thas Naseemuddeen, CEO of Omelet, an independent creative agency in LA.

Thas took a non-linear path in her impressive journey to the top; a career-trained strategist, she’s strategically built and championed work with brands such as Target, Google, and Pepsi at agencies that include BBH, Deutsch and TBWA Chiat/Day.

Now as CEO, Thas continues to push the boundaries (and definitions) of our industry. Notably, she’s on a personal mission to democratize business for creative people and the inverse; to make creativity more accessible to business.

TOPICS COVERED:

- Training Olympic-level ice skaters

- Thas’ recipe for success

- Never half ass-ing things, including classical piano as a teenager

- Correcting yourself without anyone noticing

- Studying cognitive science, the precursor to AI

- Getting an MBA and then unintentionally landing in advertising

- The original goal for cognitive science, regarding AI, and why that brings optimism

- Work to be envious of

- The power of our industry to move people to action

- Being told you can’t and using it as fuel to accelerate

- Creating an environment, as a CEO, where people can thrive

- Things that leave a bad taste about this industry

- Meeting Elmo – a beacon of hope

- A yearning for a return to kindness as the default

Thas’ Doggy Bag of Advice:

- Being true to yourself

- Following your curiosities, regardless of whether it’s ‘cool’

- Fostering radical joy

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