S3E15 - Intentional AI: AI can't fix your social media if you have nothing to say cover art

S3E15 - Intentional AI: AI can't fix your social media if you have nothing to say

S3E15 - Intentional AI: AI can't fix your social media if you have nothing to say

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Summary

 AI-generated social media content is everywhere right now. The question is not whether you should use AI for it. The question is whether what you are producing is actually worth putting out there.In this episode, Cole and Virgil get into the honest version of this conversation. Social media is already oversaturated. The algorithm rewards activity, but activity without a message is just noise at scale. The real problem with a lot of AI-assisted social content is not that it sounds like AI. It is that there was nothing behind it to begin with.Cole ran the same prompt across three tools - Gemini, ChatGPT, and Claude - asking each to write a LinkedIn post promoting an article from earlier in the series. The source material was not great, the prompt was intentionally minimal, and the results reflected that. Each tool handled it differently, and the gap between them comes down to how well each one understood what LinkedIn actually requires from a post.The takeaway is not which tool won. It is that the output ceiling is set before you open the tool. Know what you actually want to say, then use AI to help you say it faster and across more formats. That is where it earns its place.Previously in the Intentional AI series:Episode 1: Intentional AI and the Content LifecycleEpisode 2: Maximizing AI for Research and AnalysisEpisode 3: Smarter Content Creation with AIEpisode 4: The role of AI in content managementEpisode 5: How much can you trust AI for accessibilityEpisode 6: You’re asking AI to solve the wrong problems for SEO, GEO, and AEOEpisode 7: Why AI can make your content personalization worseEpisode 8: The real value of AI wireframes is NOT the wireframesEpisode 9: Just because AI can create images doesn't mean you should use themEpisode 10: The Super Bowl didn't sell AI, it exposed itEpisode 11: AI video rewards planning, not your ideasEpisode 12: AI might struggle with creativity, but coding isn't creativeEpisode 13.1: What the rise of conversational search means for your websiteEpisode 14: AI agents are only as good as your workflowNew episodes drop every other Tuesday.For more conversations about AI, design, and digital strategy, visit https://www.highmonkey.com/podcast and subscribe on your favorite podcast platform.(0:00) - Intro(1:17) - Today's topic: AI social post creation strategy(1:58) - The social media volume crisis(4:33) - Start with your message, not the tool(6:14) - Good AI use case for social media(6:56) - On standing out(8:04) - Focusing on small wins(10:48) - AI has evolved and so have our perspectives on it(14:28) - We tested 3 tools for AI social posts(15:42) - Testing Gemini(17:49) - Testing Claude(20:39) - Testing ChatGPT(22:52) - Replacing monotony is not replacing creativity(24:23) - Closing thoughts(25:14) - OutroSubscribe for email updates on our website:https://www.discussingstupid.com/Watch us on YouTube:https://www.youtube.com/@discussingstupidListen on Apple Podcasts, Spotify, or Soundcloud:https://podcasts.apple.com/us/podcast/discussing-stupid-a-byte-sized-podcast-on-stupid-ux/id1428145024https://open.spotify.com/show/0c47grVFmXk1cco63QioHp?si=87dbb37a4ca441c0https://soundcloud.com/discussing-stupidCheck Us Out on Socials:https://www.linkedin.com/company/discussing-stupidhttps://www.instagram.com/discussingstupid/https://www.facebook.com/discussingstupidhttps://x.com/DiscussStupid
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