Welcome to Search With Sean: Weekly Digital Marketing News – your go-to roundup of the latest in SEO, AI, search, digital PR, paid media, and digital strategy.

Co-Hosts:Amanda Walls – https://www.linkedin.com/in/amandajwalls/

Stanislav Farkas – https://www.linkedin.com/in/stanislav-farkas-fastraveller/

Laura Iancu – https://www.linkedin.com/in/laura-iancu-seo/

In this week’s episode, we cover Reddit’s lawsuit against SERP API and what it means for data access, the growing importance of log file analysis in technical SEO, and Meta’s decision to end end-to-end encryption on Instagram. We also explore the rise of “human-made” content labels in response to AI, Facebook’s push to pay creators to post on its platform, and how AI is being used across healthcare - from NHS diagnostics to concerns around misinformation and accuracy.

Alongside this, we break down the latest thinking on AI-driven SEO, zero-click search, and what it all means for trust, visibility, and the future of digital marketing.

We also touch on AI’s growing role in productivity and workflows, the challenges of detecting AI-generated content, evolving data dependencies between platforms like Google and ChatGPT, and how brands and creators are adapting to an increasingly AI-driven search landscape.

Welcome to Search With Sean: Weekly Digital Marketing News - your go-to roundup of the latest in SEO, AI, search, digital PR, paid media, and digital strategy.

Co-Hosts:

Amanda Walls – https://www.linkedin.com/in/amandajwalls/

Stanislav Farkas – https://www.linkedin.com/in/stanislav-farkas-fastraveller/

Laura Iancu – https://www.linkedin.com/in/laura-iancu-seo/

In this week’s episode, we cover Meta’s acquisition of Moltbook, the evolving role of Claude Code in SEO reporting, and Spotify’s AI-powered playlists, while also discussing Google’s AI-enhanced Maps and its impact on local SEO. We also look into the ethical concerns surrounding AI's responsibility in mental health following a tragic incident involving Google Gemini, exploring how AI can affect sensitive conversations and the need for safeguards & much more!View all stories + more here – https://docs.google.com/spreadsheets/u/1/d/e/2PACX-1vRgApI9fMAMVswEIcS8iz2HXYpWXPlA2hjHZs8B9stlS6s8mvX-cAkHydCWW2yvca6Jv2sn0xu6w4Eg/pubhtml

Welcome to Search With Sean: Weekly Digital Marketing News, your go-to roundup of the biggest stories shaping SEO, AI, search, digital PR, paid media, and digital strategy.

Co-Hosts:Amanda Walls – https://www.linkedin.com/in/amandajwalls/

Stanislav Farkas – https://www.linkedin.com/in/stanislav-farkas-fastraveller/

Christian Goodrich – https://www.linkedin.com/in/cargoodrich/

In this week’s episode, we explore a mix of updates and discussions, including AI-driven traffic trends, chat GPT ad rollouts, brand loyalty in a digital-first world, and emerging tools for marketers.

Top Stories 📰

We discuss the Visibility Labs study showing that chat GPT–sourced e-commerce traffic converted 31% higher than standard non-branded organic search, though attribution via GA4 may underreport AI’s real influence on user journeys.

The rollout of chat GPT ads raises questions: early experiments show costs up to three times higher than Meta, with limited reporting metrics, highlighting challenges for SMEs and marketers navigating new AI-driven paid media channels.

MoneySupermarket launches a UK-first AI-driven app, integrating comparison services like insurance and broadband directly into chat GPT, with a shift toward loyalty and membership-led growth.

The Guardian and other publishers are forming coalitions to protect original content and combat AI-driven content aggregation, emphasizing the growing impact of AI on publishing.

Top Videos 🎥

PPC Live 19: Amanda highlights practical PPC strategies, including performance max scripts, lead generation approaches, and collaboration opportunities between SEO and paid media teams.

Whisper Flow: Stan covers this AI-powered dictation app, now launching on Android, demonstrating the growing role of voice-enabled tools in productivity and content creation.

Claude Code for SEO: Christian shares how small businesses can rapidly build SEO-optimized websites using AI tools, opening opportunities for non-developers to scale marketing initiatives efficiently.

Top Social Posts 📲

Customer loyalty spotlight: Steven Adams shares a story illustrating the business impact of proactive and frictionless customer support, highlighting that retention can outweigh acquisition costs.

Profound Series C raise: Stan notes Profound’s $97M Series C at a $1B valuation, showcasing rapid growth in AI visibility platforms and the evolving ecosystem for AI-powered marketing tools.

Lily Ray calls out Google: Christian highlights issues with AI overviews showing answers without citations, underscoring the importance of transparency and publisher recognition in AI-driven search results.