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Scaling Your Showbiz Side Hustle with Jessica Wesson: Franchising and Licensing - Ep. 78.

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Welcome back to the Showbiz Side Hustle Podcast, powered by PerformerPreneur. In this inspiring episode, host Speaker A is joined by the fabulous Speaker B, Jessica Wesson, professional performer, CEO of Showtime Circus and expert in franchising and business expansion.

Together, they dive into the dynamic journey of pivoting from the stage to entrepreneurship, exploring how performers can futureproof their careers and transform their passion and skills into thriving businesses.

Discover Jessica’s story of adding new strings to her bow—both literally and figuratively—her leap into launching a hugely successful circus school, and her journey into franchising, making her a beacon of insight for those wanting to scale and leave a lasting legacy. With advice grounded in first-hand experience, this episode is packed with practical steps, mindset shifts, and superpowered encouragement for performers ready to grow beyond the stage door. Get ready to hear how you can scale your side hustle, embrace your strengths and use your showbiz savvy to aim even higher.

Chapters

00:00 Spotlight on Success book plug

06:33 Expanding through franchising

08:50 Understanding the showbiz perspective

13:11 Helping businesses prepare to franchise

15:52 Tracking processes for improvement

18:56 Franchise royalty challenges

23:35 Finding the right franchise partners

24:49 Season one business basics

27:58 Using Pomodoro timers for focus

32:44 How to connect with Jess

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