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School of Podcasting: Expert Tips for Launching and Growing Your Podcast

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

By: Dave Jackson
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Summary

 You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.2025 Dave Jackson Economics Marketing Marketing & Sales
Episodes
  • Apple Video: Smart Move or Time Sink?

    Apple Video: Smart Move or Time Sink?
    May 11 2026
    A Dialogue with Justin Jackson and Alban BrookeJust in Jackson from Transistor.fm is so enthusiastic about Apple's new way to add video to their platform (called HLS). I have felt "Meh" about it since it was announced (I'm worried about using API's instead of using the RSS feed). So I wanted to see if I was missing something that might lead me to feel more like Justin.Later that same week Alban Brook from Buzzsprout reached out and so I combined the interviews to show multiple points of view about Apple's HLS implementation not that more hosts are being approved to connect to Apple via their API.Justin's View is Based On Younger PeopleWhile I have no children Justin has a few and he explained how watching them he sees them move from watching video to switching to audio. So the HLS video in Apple supports this (and it's already available on YouTube music, and Spotify. This explains why Justin would have a viewpoint different than mine.Dialogues are amazing, and you just might learn something. Try one today. They are free!Alban's View on The "Give People What They Want" focus of Apple PodcastsWhen you go to YouTube, they drown you in options as they try to get you to click on anything. With Apple's new video options, when you log into Apple, you primarily see the shows that you've told Apple you want to see. Consequently, it may be a better experience. Kevin Finn on the Buzzcast show compared YouTube and the horrible experience to going to the movies, where everything is overpriced and the floor is sticky. The experience isn't as good.Don't Take on Too MuchIf you're a video creator already, adding your show to YouTube seems like a no brainer, and Alaban and Just both mentioned that when people signed up to be beta testers, many of the people chomping at the bit were already video creators.Justin mentions that much like coloring, you start with three colors and learn how to keep people engaged. Then start adding more colors. With podcasting it may make more sense to start with audio, and then add video.We are in a Wait and See PeriodWe don't actually know if this is going to take off. While we don't expect Apple to topple YouTube, we are interested to see just how many people jump on board. Both companies mentioned the benefits of being an early adopter.Pricing for HLS HostingTransistor offers HLS video on any package of of $49 and higher.Buzzsprout offers 6 hours a month for $30 ($25 if you purchase yearly).Captivate is $19/month with an additional $12 for video.Keep in mind Transistor and Captivate operate on a "As many shows and episodes as you want (but you bill goes up depending on downloads/traffic). Buzzsprout's model is a "per show" fee, but you can have as many downloads as you want.For more information on other hosts as they are added see this article on Podnews.The Bridge Podcast on YouTubeJustin shared the story of The Bridge with Peter Mansbridge a former Candaian broadcaster who has now moved to YouTube who is having great success without amazing Thumbnails and fancy studios.Acquired Charges Millions for SponsorshipThere are always shows that break the mold, and Acquired is one of them. They do limited shows that engage a certain audience (CEOs), and consequently are charging millions for sponsor a season (and are already sold out). They describe their show as, "We (Ben and David) personally invest 100+ hours each to research and produce a ~4 hour "conversational audiobook,” telling a company's complete history and strategy.Spotify's Video Options are BlurryI am always cautious about Spotify. We all know they are not fans of RSS, and they like to make features that only work in Spotify. In a recent article at Podnews, Jame Cridlan explains how uploading a video from your media host into Spotify may lock you into using the media host (where an RSS enables you to redirect the feed). There is talk that Spotify may manually be able to switch your show back to RSS (with consequences). My point is we currently don't know so if you plan on posting video to Spotify, you might setup a free hosting account and uplaod the video there. ( I do that for my "Ask the Podcast Coach" show).Mentioned In the ShowSchool of PodcastingPodcasting in Six WeeksTransistor Media HostingBuzzsprout Media HostingCaptivate Media HostingThe Video Podcast ShowPodcast Marketing Trends ExplainedThe Panel PodcastBuzzcast PodcastLinks Mentioned In This EpisodeVideo podcast host pricing - comparisons from PodnewsBeware Spotify's video lock-in from PodnewsMentioned in this episode:Question of the Month: Favorite Remote Recording ToolSo many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes.Question of the MonthGet Your ...
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    48 mins
  • Podcasting in Six Weeks: My $1 Class to Get Your Going

    Podcasting in Six Weeks: My $1 Class to Get Your Going
    May 4 2026
    Today we are talking about your show that just won't grow. It's time for a podcast experiment. I often say "You podcast is a recipe - not a statue." Well here is the good news. You know how to build a podcast to the current level you are at. The bad news is you've been here for a bit and it's time to try something to break you out of your plateau.You Either Win Or You LearnWhen you try something new with your podcast we often feel like everyone will leave immediately, and that just doesn't happen. Have you ever gone to a concert of a band you grew up listening to? They say "Here is one from our new album!" and half the theater goes for a beer, but most of them stay because they like the band.What If My Numbers Goes Down?So if you previously had 200 downloads an episode, and now you have 180 you learned something not to do. You've know how to grow a show to 200, so do that and try again.Start With a SurveySpeaking of mistakes, I once did a survey that I talked about bear the end of my show. One of the questions was, "Do you think the show is too long?" Well, if you think about it (being near the end of the show) anyone who thought it was too long had already left.Announce the survey, and really push it and explain how the audience will benefit. It could be as simple as:Did you listen to the end of the episode?If not where did you stop and why?How likely are you to share it with a friend on a scale form 1-10?You can use the built in survey with Podpage, or something like Tally forms.Smart Experiments: One Step at a TimeWhen you test new parts of your show, change ONE thing only. If you change three things and one of them works, you won't know which one.I would start with your episode titles, your opening two minutes (have a good hook), and get to the content ASAP.My Current Experiment: Podcasting in Six WeeksI tried this class about six months ago, and only told my email list. That was a dumb idea, but I learned to use ALL of my outlets when promoting a product or service.The course starting June 3rd will be once a week covering the following topics:Week 1: Concept & Planning Define your unique angle and target audience Choose your format and episode structure Create your content calendar for the first 10 episodes Develop your show name and descriptionWeek 2: Equipment & Setup Essential equipment recommendations for every budget. Recording space optimization (even in noisy environments). Software setup and configuration Audio quality testing and troubleshootingWeek 3: Recording Techniques Professional recording techniques. Interview skills and guest management. Solo episode strategies. Overcoming "mic fright" and speaking naturally.Week 4: Editing & Post-Production Editing basics that save time and sound professional. Intro/outro creation and music selection File management and organization systems Quality control checklistsWeek 5: Hosting & Distribution Choosing and setting up your podcast host Submitting to Apple Podcasts, Spotify, and other platforms RSS feeds and technical requirements Show artwork and metadata optimizationWeek 6: Marketing & Growth Launch strategies that actually get listeners. Social media promotion and repurposing content Building relationships with other podcasters Long-term growth strategies and monetizationEXCLUSIVE BONUSES: BONUS #1: "Podcast Equipment Starter Kit Guide" (Value: $97) No more confusion about what to buy. Get our curated equipment list with specific product recommendations for three different budgets – beginner, intermediate, and professional.BONUS #2: "First 10 Episodes Content Planner" (Value: $67) Never stare at a blank screen wondering what to talk about. This detailed planner gives you proven episode templates and topic ideas to keep your content engaging from day one.BONUS #3: "Podcast Launch Checklist" (Value: $47) A step-by-step checklist ensuring you don't miss any crucial steps during your launch. From technical setup to promotional tasks – it's all coverSix hours of consulting with me would be $1200, but as we try this experiment it's only $1.Why not free? Because we wanted people who would at least believe in themselves enough to spend $1 to help improve themselves.In full transparency we hope you join the School of Podcasting when the class is over, but it is a free standing class. The sessions will be recorded.Sign Up For the Class TODAY!Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsResources Mentioned in Episode 1034School of PodcastingPod SEO use sop10 to save 10%Ausha SEOPod AnalyistLinks Mentioned In This EpisodeDave Jackson #661 - New Media ShowInsight on Business - Dave Jackson InterviewSwitchy Link ShortenerStuck at 800 downloads per ep for almost a year. what actually moves the needle : r/podcastingPodAnalyst - Podcast Measurement and Analytics For GrowthMy Worst Takes & Mistakes ...
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    39 mins
  • How do you feel about the future of podcasting in 2026?

    How do you feel about the future of podcasting in 2026?
    Apr 27 2026
    In this episode, we answer a question I know has been on the minds of so many podcasters: Where is podcasting headed?What We CoveredSpotify, YouTube, and AI Slop: I kicked things off sharing my concerns about immoral creators, content exclusivity, and how blurry the definition of a “podcast” is getting.Optimism vs. Pessimism: We heard from multiple voices on whether the future looks bright or grim, and what keeps each of us going.Video, Discoverability, and Content Overload: How YouTube’s dominance and the rise of video (and AI-generated "slop") is shifting the landscape, sometimes making things more confusing than ever.Monetization Woes and the Hopes for Crowdfunding: Many noted frustration with ads and the current monetization system, with hope for easier, more integrated crowdfunding in the future.Government Regulation and Freedom of Speech: A Canadian listener shared real concerns about government overreach and its chilling effect on creators.Defining Your “Why” and Staying True to Your Mission: Several contributors reminded us to focus on passion, purpose, and connecting with our audience.Staying Resilient: Through all the changes—algorithm shakeups, new platforms, and shifting formats—what matters most is keeping your audience at the heart of what you do.ParticipantsSteve Stewart (Podcast Editors Mastermind, Podcast Editor's Academy, Steve's Site)Kim Newlove (The Pharmacist’s Voice Podcast, Perrysburg Podcast )Todd the Gator ( Guardian Down Roundtable, 50 Years Experience Required, Lessons in the RearviewLeslie Marting (Greatland Media)Ralph Estep Jr. ( AskRalph.com )Podcasting Morning ShowYork Welcome to Earth StoriesCool Cars with ChrisMentioned In This EpisodeJJJAck Film's Video on youTube DemonetizationNew Media Show Rob Greenlee and Brendan MonaghanPodcasting 2.0 on the Slop Factory at SpreakerPodnews on More AI than Human ShowsProfit From Your Podcast BookThanks for SharingThis episode became a great sharing of opinions, experiences, and predictions. Some worry about gatekeepers and algorithmic noise, while others find hope in podcasting’s unique intimacy and power to connect. No matter where things go, staying true to your purpose, your “why,” and serving your audience will always be the foundation.Keep your ears open, your content honest, and your passion high. Thanks to everyone who contributed, and as always: if you loved this conversation, hit that share button and keep the School of Podcasting growing!Mentioned in this episode:Give Your Podcast A HomeWhen you look at our podcasting pieces, your media host is the engine. But your website is the home. It’s where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast’s home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today.PodpageQuestion of the Month: Favorite Remote Recording ToolSo many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes.Question of the MonthGet Your Podcast Up and Going in Six WeeksDreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence. This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience. Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear. The best part? It's only $1 Classes Start June 3rdPodcasting in Six WeeksLive AppearancesI will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location.Where Will I Be?
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    1 hr and 1 min
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