Floris Gierman has it all: he's an author, content creator, co-founder of a running apparel brand, and so much more. His approach in hindsight seems methodical and measured in its approach, but the truth is that this all came around from years of consistent, small steps. In this episode, we dig into the day-to-day as well as the big picture of Floris Gierman's world.

This episode is supported by Popfly, a platform that connects brands with outdoor, adventure and travel creators for campaigns. Support this podcast by using these links to check out the platform:

Get a personalized Brand demo: https://popfly.com?grsf=x4d7gg

Get set up as a Creator: https://www.popfly.com/creators?growsurf_campaign=wovvt7&grsf=3jh7ss

Show Notes:

Floris Gierman: https://www.linkedin.com/in/florisgierman/

Path Projects: https://pathprojects.com/

Floris on YouTube: https://www.youtube.com/@FlorisGierman

Flo's First Video: https://www.youtube.com/watch?v=1CAxzM2mkrc

Extramilest Podcast: https://extramilest.com/

Personal Best Running Club: https://www.skool.com/personalbest/about

Scott Bailey: https://www.linkedin.com/in/scott-bailey-0bb22b28/

Geoff Rowley: https://www.instagram.com/geoffrowley/

Running Breakthroughs (Book): https://amzn.to/4sNFEeC

Ryan Hall: https://www.instagram.com/ryanhall3/

Believe In The Run: https://believeintherun.com/

Kilian on Extramilest: https://www.youtube.com/watch?v=OJZO-t6O5Bk

BPC - Brand, Product, Content

Manors Golf: https://manorsgolf.com/

KetoneIQ: https://ketone.com/Freetrail30

Path Projects Base Liner: https://pathprojects.com/collections/base-liners

The Way Of Excellence (Book): https://amzn.to/4sNFEeC

Path Projects Basis Tee: https://pathprojects.com/collections/short-sleeves-and-tanks/products/basis-tee

Backcountry Slickrock Kit: https://app.popfly.com/@superridertv/storefront

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

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Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

The Evolution of Brands, Athletes and Creators

If there's one thing for certain, it's that nothing ever stays the same - doubly so if you're a brand in the outdoor space or an athlete or creator. Over the past year, we've had so many discussions about what's working, the right way to approach it, and how it has evolved.

Jonathan Levitt: https://www.linkedin.com/in/jlevitt815/

Small Shows Hit Different: https://substack.com/@longrunlabs/p-190439642

Hollow Socks: https://hollowsocks.com/

Hollow Socks on Second Nature: https://youtu.be/qri10TgoOMM

Jonathan's Previous SN episode: https://youtu.be/fYEjPke9Btg

Brand Partnership 101 Article: https://substack.com/home/post/p-170877180

Substack Podcasts: https://on.substack.com/p/introducing-the-substack-recording

Colleen Quigley: https://www.instagram.com/steeple_squigs/

Kitworks: https://alnk.to/hsyF2FO

Claude: https://claude.ai/

Eternal: https://www.eternal.co

Alex Mather on Second Nature

The Huddle: https://findmyhuddle.com/

Second Nature Slack: https://www.launchpass.com/second-nature

BPC - Brand, Product, Content:

Raziq Rauf "This Is Running" (Book): https://amzn.to/3PteKKk

Seth LaRue Trail Waves: https://trailwaves.substack.com/

Wahoo Kickr: https://amzn.to/4bAgDgY

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

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Recently, two long-standing outdoor industry businesses, Alpenglow Expeditions and Thomson Bike Tours, were acquired by Milky Way Park. But while acquisitions are nothing new to the outdoor industry, the way it came together (and continues to develop) is worth a closer look. On this episode, iconic athlete and Alpenglow founder Adrian Ballinger joins Milky Way Park's founder Matthew Lloyd-Thomas to share the story.

Show Notes:

Adrian Ballinger: https://www.instagram.com/adrianballinger/

Alpenglow Expeditions: https://alpenglowexpeditions.com/

Matthew Lloyd-Thomas: https://www.linkedin.com/in/matthew-lloyd-thomas-541a9614/

Milky Way Park: https://www.milkywaypark.com/

Chernin Group: https://tcg.co/

Unrivaled Sports: https://www.unrivaledsports.com/

Emily Harrington: https://www.instagram.com/emilyaharrington/

Thomson Bike Tours: https://www.thomsonbiketours.com/

Aiden Charles (Coach): https://www.charlescoaching.com/coaches/

The Duffel Shuffle Podcast: https://www.duffelshufflepodcast.com/

DangerStik: https://www.youtube.com/@DangerStikTV

Mt Everest Ski Project: https://www.youtube.com/watch?v=cjZvFY6__qw

Centium AI: https://www.centium.ai/

BPC - Brand, Product, Content

Luft Bike Shop: https://luftlosangeles.com/

Zipp 404 Wheels: https://www.sram.com/en/zipp/models/wh-404-ftld-b1

Keith McNally "I Regret Everything" (Book): https://amzn.to/40BXhBO

Derek Thompson - Fatherhood: https://www.derekthompson.org/p/three-reasons-to-be-a-parent

Lenz Heated Socks: https://lenzproducts.com/

Broken Arrow Skyrace: https://www.brokenarrowskyrace.com/

Tangle Podcast: https://podcasts.apple.com/gb/podcast/tangle/id1538788132

Freehub Magazine: https://freehub.com/

John Mackey on David Senra: https://www.youtube.com/watch?v=U8zqsiePKsg

Jason Fried on David Senra: https://www.youtube.com/watch?v=BdDCtMA1gSw

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

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