Episodes

  • The Evolution of Value Selling to Decision Led Selling | E.9

    The Evolution of Value Selling to Decision Led Selling | E.9
    Apr 3 2026

    In episode nine of "Selling to Healthcare," Lisa T. Miller explores what she sees as the next evolution in professional sales — the shift from value selling to what she calls decision led selling. Lisa breaks down why proving value, while still essential, is no longer enough to move enterprise deals forward, especially at the executive level.

    She explains how modern buyers aren't short on valuable options — they're drowning in them. Every initiative that lands on an executive's desk arrives pre-packaged as strategic and high impact. The real question executives are asking isn't whether something is valuable, but whether it deserves priority. Lisa argues that this distinction is where most deals quietly die, and where sellers need a fundamentally different approach.

    Lisa introduces her framework for decision led selling, built around five practical steps: helping executives clarify the decision itself, surfacing internal resistance before it derails momentum, prioritizing against competing initiatives, giving executives a repeatable narrative they can carry without you in the room, and reducing the perceived cost of sponsorship. She also discusses the hidden risks executives actually weigh — political risk, organizational risk, and reputational risk — and why addressing those openly is what builds real trust.

    This episode offers a powerful reframe for healthcare sales professionals who want to stop being the person who explains value and start being the person who helps decisions actually move through the organization.

    Highlights of this Episode Include:

    • Value Is Necessary but No Longer Sufficient: Value selling gets you in the door, but executives expect value as table stakes — the real challenge is helping them decide, align, and act.
    • The Gap Where Deals Die: Buyers can agree something is valuable and still do nothing — the most dangerous part of the sales process happens after value is agreed upon.
    • From Value Messenger to Decision Partner: Decision led selling shifts the seller's role from persuasion to enablement, guiding how decisions are made rather than just why something matters.
    • Risk Beyond ROI: Executives weigh political, organizational, and reputational risk — questions like who pushes back, what gets displaced, and who owns the fallout if it goes wrong.
    • Narrative Portability: If your value story can't travel without you into board meetings, peer discussions, and leadership conversations, the decision won't survive.
    • 5 Steps to Move Decisions Forward: Clarify the decision, surface internal resistance early, help prioritize against competing initiatives, give executives a repeatable rationale, and reduce the cost of sponsorship.
    • Make Decisions Feel Safe to Champion: The sellers who win aren't the ones who explain value best — they're the ones who make decisions feel obvious, defensible, and safe to champion.

    Read the full article: https://www.selltohospitals.com/p/the-evolution-of-value-selling-to

    Learn more about Lisa at https://lisatmiller.com/about

    Book an appointment - https://calendly.com/lisa_t_miller/30min

    LinkedIn - https://www.linkedin.com/in/lisamiller/

    Learn about Lisa's Workshops:

    • https://fluentinhealthcare.com/
    • https://healthcaresalesmasterclass.com
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    15 mins
  • Fluent in Healthcare | E.8

    Fluent in Healthcare | E.8
    Mar 28 2026
    In episode eight of "Selling to Healthcare," Lisa T. Miller dives into what she considers one of the biggest gaps in healthcare commercial teams today — and it's not product knowledge, clinical evidence, or competitive differentiation. It's what she calls being "Fluent in Healthcare": understanding how hospitals actually make decisions within the context of CMS policy, reimbursement structures, and federal payment reform. Lisa explains why even highly experienced sales professionals often struggle to connect their solutions to the financial and policy forces that hospital executives are managing every day. She walks through how hospital leaders actually evaluate vendors — starting with financial impact, then reimbursement alignment, then operational impact — and why most vendors begin at the bottom of that stack while executives begin at the top. Lisa breaks down several major CMS initiatives reshaping hospital strategy, including the Transforming Episode Accountability Model (TEAM), the Hospital Readmissions Reduction Program (HRRP), Hospital Value-Based Purchasing (VBP), hospital acquired condition penalties, site neutral payment reform, rural health transformation funding, and price transparency enforcement. She makes the case that understanding these programs is what allows commercial teams to shift from product pitches to strategic conversations that earn executive attention. This episode is a call to action for healthcare sales professionals to develop structured fluency in the economic and regulatory environment that drives hospital decision-making — because in the hospital market, understanding the product is important, but understanding the system is what turns knowledge into strategy. Highlights of this Episode Include: The CMS Strategy Gap: What's missing from most healthcare sales training isn't selling skill — it's structured fluency in how CMS policy shapes hospital budgets, priorities, and purchasing decisions. How Hospital Executives Actually Evaluate Vendors: Financial impact comes first, then reimbursement and policy alignment, then operational impact — product specifications come last. Most vendors start at the bottom; executives start at the top. TEAM Changes the Game: The mandatory Transforming Episode Accountability Model launching in 2026 puts hospitals at financial risk for total cost of care around surgical procedures, fundamentally changing how they evaluate technologies and care coordination tools. Readmissions Are a Board-Level Priority: Under HRRP, hospitals face penalties of up to 3% across all Medicare inpatient payments for excessive readmissions — solutions that improve discharge planning and post-discharge monitoring connect directly to financial performance. Value-Based Purchasing and Quality Metrics: Two percent of Medicare reimbursement is withheld and redistributed based on quality performance — vendors who understand VBP can demonstrate how their solutions influence measurable hospital metrics. From Product Pitch to Strategic Dialogue: When commercial teams understand the policy and economic environment, conversations begin with hospital challenges — not product features — and vendors become part of a strategic discussion about hospital performance. Insight Over Information: Every company can present product data and clinical evidence, but insight connects that information to the problems executives are actively trying to solve — and that's what signals credibility. Read the full article: https://www.selltohospitals.com/p/thought-leadership-for-selling-to Learn more about Lisa at https://lisatmiller.com/about Book an appointment - https://calendly.com/lisa_t_miller/30min LinkedIn - https://www.linkedin.com/in/lisamiller/ Learn about Lisa's Workshops: https://fluentinhealthcare.com/ https://healthcaresalesmasterclass.com/
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    18 mins
  • The Invisible Work Behind Executive Healthcare Sales | E.7

    The Invisible Work Behind Executive Healthcare Sales | E.7
    Mar 19 2026
    In episode seven of "Selling to Healthcare," Lisa T. Miller tackles what she believes is the number one reason sellers fail at the executive level — they haven't done the invisible work before they walk into the room. Lisa explores how deep thinking, proximity to the client's actual work, and foundational thought leadership separate the sellers who get a first meeting from those who keep getting called back. She shares her framework for earning executive-level conversations — not through louder pitches or better features, but through developing a perspective that names what's broken and frames solutions in decision language that mirrors how C-Suite leaders actually reason through choices. Lisa walks through her 5-step process for building foundational thought leadership: finding insight before it becomes obvious, naming implications others miss, writing in decision language rather than marketing language, teaching the shift instead of the answer, and ending with directional tension. She also discusses the power of scheduled thinking time, staying embedded in client operations, and reaching out to executives without a pitch. This episode offers a comprehensive playbook for healthcare sales professionals who want to move beyond surface-level value propositions and show up as strategic partners whose thinking makes everything else feel obsolete. Highlights of this Episode Include: Think Deeper, Not Louder: Executives don't buy features — they buy outcomes, consequences, and clarity. The real work happens before you enter the room.Escape Maze Thinking: Stop competing to be 10% better and start showing executives that their current frame is outdated.Stay Close to the Work: Proximity to the client's day-to-day operations builds trust, sharpens intuition, and reveals what doesn't show up in strategy decks.5 Steps to Foundational Thought Leadership: Find insight before it's obvious, name the missed implication, write in decision language, teach the shift, and end with directional tension.Schedule Thinking Time: Carve out distraction-free time weekly to wrestle with hard questions — Lisa's most significant business breakthrough came from a quiet session with a pen and a blank page.Reach Out Without the Pitch: Stay top of mind by offering genuine perspective with no strings attached — executives are starving for someone who thinks about their business without trying to sell them something.Decision Language Over Marketing Language: Frame insights around what changes if taken seriously and what doesn't change if ignored — ask executives to evaluate, not just agree. Read the full articles: https://www.selltohospitals.com/p/think-deeper-before-youre-at-the https://www.selltohospitals.com/p/thought-leadership-for-selling-to Learn more about Lisa at https://lisatmiller.com/about Book an appointment - https://calendly.com/lisa_t_miller/30min LinkedIn - https://www.linkedin.com/in/lisamiller/ Learn about Lisa's Workshops: https://fluentinhealthcare.com/ https://healthcaresalesmasterclass.com/
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    23 mins
  • How to Sell with Insight in Healthcare: A Conversation with Tim Boyle of REVA Global Medical

    How to Sell with Insight in Healthcare: A Conversation with Tim Boyle of REVA Global Medical
    Nov 4 2025

    In this episode of Selling to Healthcare, Lisa Miller kicks off a show with an in-depth conversation with Tim Boyle, Director of Sales and Business Development at Riva Global Medical. Tim shares his unlikely path from professional hockey to healthcare sales and breaks down how consultative selling, discovery questioning, and workflow mastery separate top performers from everyone else.

    Together, Lisa and Tim explore how to navigate objections, why understanding the day-to-day realities of clinicians and administrative teams is essential, and what it takes to build trust inside hospitals, practices, and large health systems. Tim also explains the rise of medically trained virtual professionals, how Riva Global delivers cost savings and workflow efficiency, and what trends he sees shaping the future of patient care and back-office operations.

    Whether you are new to selling into healthcare or seasoned and aiming for enterprise and whale accounts, this episode offers practical insights, frontline stories, and strategic guidance to elevate your impact and credibility with healthcare leaders.

    https://www.lisatmiller.com/

    https://www.selltohospitals.com/

    https://www.linkedin.com/in/timothyfrancisboyle/

    https://revaglobalmedical.com/
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    33 mins
  • Selling to Supply Chain & Department Leaders in Healthcare | E. 5

    Selling to Supply Chain & Department Leaders in Healthcare | E. 5
    Sep 20 2024

    In this episode of "Selling to Healthcare," Lisa T. Miller explores strategies for engaging supply chain and department leaders.

    She emphasizes the supply chain's vital role in operational efficiency and cost management, stressing the importance of long-term partnerships and reliable service. Lisa discusses navigating centralized versus decentralized decision-making and addressing budget constraints and supply disruptions.

    She provides insights on strategic positioning in competitive situations and highlights the significance of respect, empathy, and authentic communication. Lisa details essential tools for internal buy-in, including surveys, ROI calculators, and case studies, demonstrating their effectiveness in gaining stakeholder support.

    The episode underscores the importance of aligning with supply chain priorities and demonstrating long-term value when selling to healthcare professionals, offering practical approaches for successful engagements.

    Learn more about Lisa at https://www.lisatmiller.com/about
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    22 mins
  • Strategies for Selling to Physicians & Clinicians | E. 4

    Strategies for Selling to Physicians & Clinicians | E. 4
    Sep 20 2024

    In this essential episode of "Selling to Healthcare," Lisa T. Miller explores important strategies for selling to physicians and clinicians.

    She discusses the importance of emphasizing clinical outcomes and demonstrating how products enhance care delivery and clinical practices.

    Lisa provides insights on identifying clinical champions through conferences, staff engagement, and on-site observation. She addresses the significance of presenting offerings as innovative solutions to unmet needs, supported by peer-reviewed studies and case studies.

    Lisa emphasizes understanding medical professionals' challenges, leveraging physician relationships to access C-suite decision-makers, and anticipating objections and competitor tactics.

    The episode highlights the importance of addressing unmet clinical needs, showcasing innovation, and aligning products with patient-centered solutions to enhance credibility and effectiveness in healthcare sales.

    Learn more about Lisa at https://www.lisatmiller.com/about
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    15 mins
  • Mastering C-Suite Selling in Healthcare | E. 3

    Mastering C-Suite Selling in Healthcare | E. 3
    Sep 20 2024

    Selling to the C-suite is a defining challenge in healthcare sales, demanding the highest strategic expertise.

    In this key episode of "Selling to Healthcare," Lisa T. Miller discusses effective approaches for connecting with these key decision-makers.

    She emphasizes the critical role of mindset, comprehensive industry knowledge, and data-driven insights in successful interactions.

    Lisa explores key strategies, including understanding the complex interconnectedness of hospital environments, anticipating challenging inquiries, and aligning with clinical perspectives. She highlights the importance of meticulous preparation, authentic communication, and recognizing executives' accountability to boards and communities.

    Lisa introduces the concept of transformational deals that generate long-term value, offering a strategic framework for impactful sales engagements.

    This episode provides essential guidance for sales professionals wanting to sell to healthcare leadership effectively.

    Learn more about Lisa at https://www.lisatmiller.com/about
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    43 mins
  • Balancing Margin & Mission in Healthcare Sales | E. 2

    Balancing Margin & Mission in Healthcare Sales | E. 2
    Sep 20 2024

    In this second episode of "Selling to Healthcare," Lisa T. Miller explores the critical balance between financial margins and healthcare mission when selling to medical organizations. Lisa examines how products and services can enhance patient care while maintaining fiscal responsibility.

    She provides expert insights on demonstrating the dual impact of solutions on patient outcomes and financial performance, emphasizing the importance of prioritizing patient care in sales approaches.

    Lisa discusses strategies for providing value beyond the sale, including understanding community health objectives and avoiding common pitfalls in healthcare sales. She analyzes the complex priorities of C-Suite executives and recommends leveraging resources such as community health plans and investor presentations to align with organizational goals.

    This episode offers valuable guidance for healthcare sales professionals navigating the intricate balance of financial and mission-driven objectives in the healthcare sector.

    Highlights of this Episode Include:

    Mission and Margin in Healthcare - Lisa explains how hospitals must balance patient care (mission) with financial sustainability (margin).

    Aligning Sales Strategies - Salespeople should identify how their solutions impact both patient care and hospital finances.

    Supporting Hospital Challenges - Offer creative solutions to support hospitals with their financial and operational struggles.

    Being of Service - Build trust by focusing on how your offerings help hospitals, not just selling.

    Value of Insights - Share meaningful, timely insights to maintain engagement during the sales process.

    Handling Weak ROI—Focus on other value metrics to address situations where the financial return on investment (ROI) might not be immediately strong.

    Understanding the Hospital's Mission - Research hospital mission statements and community health goals to align your offerings effectively.

    Learn more about Lisa at https://www.lisatmiller.com/about

    Book an appointment - https://intro.co/LisaMiller

    Linkedin - https://www.linkedin.com/in/lisamiller/
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    32 mins