What happens when an injured college basketball player reinvents herself as a founder of a viral startup? Meet Cameo Hanlon, the creator of Bender Extender, a hangover support pill that started as a joke in a group chat and turned into a booming business.

From small-town Canada to university hoops, from devastating injuries to entrepreneurship, Cameo shares how setbacks became stepping stones. In this episode, we cover:

• Why injuries & COVID shaped her pivot from sports to startups

• The identity crisis athletes face when their careers end
• How the Bender Extender idea went from inside joke → product line → movement
• Building teams, handling setbacks, and scaling a brand with personality
• Her bold hot take: Stats don’t matter as much as you think 👀
  

If you’ve ever wondered how athletes transition beyond sports, or how the wildest startup ideas are born, this conversation will blow your mind.
#LIVEwithTY #BenderExtender #lifeaftersports #startupculture #GenZFounders

⏱ Timestamps

0:00 – Hot Takes with Ty: Jiu-Jitsu & Athletes

1:30 – Cameo’s Basketball Journey & Small-Town Roots

4:15 – Injuries, Identity Crisis, and COVID Setbacks

19:30 – From Marketing to Founding Bender Extender

37:00 – Hot Take: Why Stats Don’t Matter After College

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