Are brands looking far enough ahead when evaluating ecommerce platforms?

On the latest episode of The FODcast, James sits down with Marina Milojkovic, VP UK at Grebban, to unpack why total cost of ownership in ecommerce is often far more complex than brands initially expect.

From app sprawl and operational complexity, through to team structure, ownership and long-term scalability, the conversation explores why platform decisions cannot just be evaluated on implementation cost alone.

We cover a whole host of topics including:

• Why Shopify doesn’t always mean lower TCO long term
• The hidden cost of apps, integrations and operational complexity
• Why brands need to look at years three and four, not just implementation
• How regular TCO audits can help keep tech stacks lean
• Why TCO, AI, brand experience and UX are increasingly part of the same ecommerce investment conversation

A really practical discussion for brands reviewing their ecommerce setup, planning a replatform, or simply trying to understand where complexity and cost actually come from.

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#FODcast #DigitalCommerce #eCommerce #Shopify #Centra #RetailTech

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