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Show Your Value with Lee Benson

Show Your Value with Lee Benson

By: Lee Benson
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About this listen

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.

Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.

Learn more about Execute to Win - https://etw.com/

© 2026 Show Your Value with Lee Benson
Economics Leadership Management & Leadership Personal Development Personal Success Philosophy Social Sciences
Episodes
  • AI's Real Threat Isn't What You Think | Manuj Aggarwal
    Mar 25 2026

    Is your nervous system hitting its breaking point? As AI accelerates, our biological capacity to process data is being tested like never before. In this episode, Lee Benson sits down with AI visionary Manuj Aggarwal to discuss why the real danger of AI isn't job loss, it is the internal breakdown of the human mind.

    Manuj shares his incredible journey from a factory floor in India to becoming a global leader in AI. He reveals how most people use AI as "crude oil" that clutters their brain, rather than "gasoline" that fuels their purpose.

    In this episode, we explore:

    • The Physical Limit of Humans: Why global anxiety and stress are direct results of our nervous systems failing to keep up with AI.
    • Firing Yourself as CEO: How Manuj appointed an AI "Digital Twin" to run his business priorities and reduce his personal stress.
    • The 90% Rule: Why nearly all of your internal monologue is negative and how AI can help you rewrite that narrative in your own voice.
    • Purpose in 15 Minutes: A roadmap for using AI as a mirror to find your true calling and identity.
    • The Great Homogenization: How to avoid the trap of looking and sounding like everyone else in an automated world.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    57 mins
  • The 100-Year Business Secret: Scaling to $240B with Eric Becker
    Mar 18 2026

    Why do the vast majority of companies die within 15 years, while tens of thousands in Japan last for over a century?

    In this episode of Show Your Value, Lee Benson sits down with Eric Becker, co-founder of Cresset Capital. Eric took a simple philosophy about building 100-year organizations and used it to scale his firm to $240 billion in just eight years.

    Whether you are an entrepreneur looking to build generational wealth, a leader trying to fix a toxic culture, or a parent wanting to raise resilient kids, Eric shares actionable strategies you can apply today. He breaks down why culture is your actual operating system, how to use "constructive tension" to accelerate growth, and the single daily question that will completely change the trajectory of your life.

    In This Episode, We Cover:

    • The exact blueprint for building a 100-year organization.
    • How to scale rapidly by embracing "constructive tension."
    • The strategy behind designing your own family office to protect your time and wealth.
    • Why creating "constructive hardships" is the ultimate parenting hack for raising capable kids.
    • The critical question you need to ask yourself every single day.

    Resources Mentioned:

    • Learn more about Cresset Capital at cressetcapital.com
    • Read Eric's book "The Long Game" to dive deeper into building 100-year organizations and families.

    Connect with Lee Benson: If you got value out of today's episode, please leave a rating and review! Subscribe to Show Your Value to continue exploring how to intentionally create holistic value in business and in life.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    1 hr and 7 mins
  • The 95% Rule: Why Most Managers Completely Fail Their Teams
    Mar 11 2026

    Are you leading your team, or just managing them? In this episode of Show Your Value, Lee Benson sits down with Mark C. Crowley to dismantle the myth that leading from the heart is a soft skill.

    After a highly successful 25 year career in financial services, Mark walked away from a major bank acquisition because of a repelling corporate culture. That pivotal moment sparked a journey to discover the hard science behind human performance. Through his research with the Institute of HeartMath, Mark found a staggering truth: feelings and emotions drive 95% of human behavior.

    If you want your organization to achieve impossible goals, you have to understand the science of reciprocity. People are hardwired to go above and beyond for leaders who genuinely care about their growth and well being.

    In this conversation, Lee and Mark break down the exact formula for high performance leadership. Whether you are navigating the future of AI or trying to fix a broken company culture, this episode provides the blueprint for building a resilient, highly engaged team.

    In this episode, we cover:

    - The toxic corporate culture that forced a top executive to walk away.

    - The scientific proof that emotions drive 95% of employee performance.

    - Why caring for your team is not a bolt on strategy, but a core driver of ROI.

    - The 6 step formula to build, train, and hold high performing teams accountable.

    - How to secure your value as a leader in the age of AI.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    1 hr and 11 mins
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