One of the most common questions I get from my community is, “How do I get my pins seen on Pinterest?” Visibility on Pinterest doesn’t just mean more clicks, it can lead to more sales, more email signups, and more traffic overall. Over the years, I’ve learned that quality content always wins. Without it, even the best strategies can fall flat. Recently, as part of the Pinterest Educator Program, I had the opportunity to meet directly with the Pinterest team to learn exactly what they look for when deciding which pins to show. What I discovered was so helpful, I knew I had to share it with you.

If you’d like to join the discussion and get more support join our SPM insiders community – simplepinmedia.com/spm-insiders

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Insiders

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

During the summer we have run story series, taking breaks, run replays, etc. Honestly there isn’t a perfect rhythm and what we have learned is to be flexible. Due to some circumstances this summer I’m unable to record the story series, but I hope you’ve enjoyed all the interviews I’ve done so far. There will be more of those to come!

Over the next 3 episodes we plan to air replays of some of our favorite interviews from the past or episodes that a lot of people have enjoyed or listened to.

We hope this summer for you is a place where you can enjoy your vacations, rest, and find delight in things that might be business adjacent or maybe there are business saturated. I’ve found there is no one right way to do your summer vacation.

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Insiders

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

Substack has been around for a few years now but there’s more interest in how to connect is to Pinterest. More importantly how to drive traffic to Substack with Pinterest. We have a few beta clients going through our services for us to test it and so far the results are great.

Chef Carla emailed me about Substack when I shared this experiment in one of my newsletters. As a result, we had a chat, she shared her history, and where she plans to go from here. And how it includes Pinterest. Here’s more of that conversation.

Follow Carla on Substack
Subscribe to Carla's newsletter
Carla's Website

Join the SPM insiders group to have more conversations about this podcast and Substack. Just $9/month and packed with business value.

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Insiders

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

Notes to come

There is a lot of talk about selling products on Pinterest, but what are the real-world examples, and what does the setup look like? Tara Jacobsen is on that journey, so we wanted to start with an interview with her as she is starting out, and then our plan is to revisit this project in the next 6 months to see if it’s actually working.

Tara didn't figure this out overnight; she had support, a strategy, and a community around her. That's what SPM Insiders is built for. If you want that same kind of guidance for your Etsy shop on Pinterest, join us. Monthly trainings, a Q&A with me, and people who are in the messy middle right alongside you. https://www.skool.com/spm-insiders

Follow Tara - https://www.pinterest.com/artsyfartsylife/

marketingartfully.com/spm - worksheet, links, class

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Insiders

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

Think of Pinterest's home feed like a TV channel.

Pinterest's job is to keep people watching. Not just for five minutes today — but coming back tomorrow, next week, next month. So they've spent years building a system that figures out the best mix of content to show each person.

Here's what they learned and changed:

Variety keeps people watching. Repetition drives them away. They actually tested this. When they showed people more of the same type of content (even stuff the person seemed to like), engagement went up for one day — then tanked. People got bored and left. So Pinterest now actively mixes things up in your feed on purpose, even if you've been saving a lot of one thing.

What this means for you: If you're posting a lot of pins that look nearly identical — same image style, same topic, same colors — Pinterest is going to spread them way out or stop showing them altogether. Not because they're bad, but because showing ten of the same thing in a row is bad for the viewer.

Pinterest got a lot smarter about what "similar" means. It used to mostly go by topic category (like "home decor" or "recipes"). Now it looks at the actual image, the words in your description, and the topic — all at the same time. So you can't just change the caption and call it a different pin. If it looks the same, Pinterest knows.

New pins get evaluated almost instantly now. In the past, a brand new pin might take a while to get "understood" by Pinterest. Now it's nearly immediate. Good news if you're posting fresh, varied content. But it also means a low-quality or repetitive pin gets flagged just as fast.

Borderline content doesn't just get removed anymore — it gets quietly pushed down. If a pin doesn't fully meet Pinterest's quality standards, instead of just deleting it, they now space it way out in feeds so it rarely shows up. It's still there, but it's basically invisible.

The big takeaway: Pinterest is rewarding accounts that post a good variety of content consistently over time. Not flooding the platform with 50 nearly-identical pins. Think of it like setting a dinner table — you want a mix of things, not the same dish in every spot.

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Here are some helpful links from the podcast:

Medium Article

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Insiders

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

I’ve used the Hubbub plug in before it was owned by Hubbub. From social pug, to grow owned by mediavine to now being owned by Nerdpress and called Hubbub. This powerhouse Pinterest shares plug in for websites has been through a lot of iterations and now it’s going through another one. With the move away from visiting websites do plugins for social shares still matter? That’s what we will dive into today.

Intro - Call to Action:

If you want to learn more about Hubbub and how to install the plug in on your site, visit their website (get our affiliate link here) – 25% off your first year subscription.

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Insiders

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram

I shared this with a friend recently and thought, why don’t I share it here. Pinterest is now calling itself an AI-powered search platform with an emphasis on shopping. No doubt you’ve seen more and more products in your feed. But not all products get the same exposure or sales. So here’s what we’ve seen within our agency that might help you gauge how much emphasis to put on growth when it comes to Pinterest marketing.

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles.

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team.

🎬 New to Pinterest → get started here with 4 videos!

Other helpful links:

Simple Pin Insiders

Simple Pin Shop

Our YouTube channel – tons of Pinterest tutorials

DM us on Instagram