What does it really take to prepare someone for their first pilgrimage?

In this episode of the ETS Travel Podcast, John is joined by Bethany to explore how travel advisors can confidently guide first-time pilgrims into meaningful, life-changing journeys. Whether your clients are traveling to the Holy Land, walking in the footsteps of Paul, or embarking on another faith-based experience, preparation is everything.

You’ll hear the powerful origin story of ETS—founded by Dr. Jim Ridgway after a transformational trip to the Holy Land—and how that mission continues today, impacting hundreds of thousands of travelers worldwide.

This episode is packed with practical insights to help you serve your clients better, including:

✔️ Understanding the deeper “why” behind a pilgrimage ✔️ Setting clear expectations (it’s not your typical vacation!) ✔️ How to prepare travelers spiritually, mentally, and practically ✔️ Navigating group dynamics and building community ✔️ Avoiding common first-time pilgrim mistakes ✔️ Turning meaningful experiences into long-term client relationships

If you’re a travel advisor working with faith-based clients—or looking to expand into this growing space—this conversation will give you the tools and confidence to lead well.

Remember: you’re not just planning a trip—you’re helping create an experience that could transform someone’s life.

Subscribe for more insights on faith-based travel Like this video if you found it helpful Share with a colleague preparing their first pilgrimage group