Pricing isn’t just numbers — it’s psychology.
In this episode, Kay and Crystal dive into the money mindsets we inherit, how childhood sayings like “waste not, want not” or “money doesn’t grow on trees” shape our pricing decisions, and why so many business owners undercharge.

We unpack imposter syndrome, confidence, attracting the right clients, and how understanding your value (and your clients’ pain points) transforms your pricing. Real stories, real laughs, and real talk about charging what you’re worth.

shows at the beginning of each episode for 15 seconds

Connect with us:
Crystal Petzer - https://businessgrowthcoach.com.au/
Kay Godfrey - https://upupandaway.net.au/

If this episode hits home, share it with a business owner who needs to hear it.

In this candid and practical conversation, Kay and Crystal dive into one of the most misunderstood topics in small business: what actually makes a good bookkeeper.

From keeping your books accurate and up to date, to building strong client relationships, to spotting red flags before they become disasters the duo unpack the real traits that separate average bookkeepers from truly great ones.

They explore:

• Why “up to date” isn’t enough accuracy matters more than ever
• How communication styles (and even DiSC profiles) shape the bookkeeper–client relationship
• The blurred line between admin work vs bookkeeping and why mixing them can cost you
• The rise of AI, automation, and tools like Dext, Syft, and Xero’s auto‑reconciliation
• Why proactive bookkeepers save businesses and reactive ones cost them
• The role of BAS agents vs bookkeepers, and why business owners often misunderstand the difference
• Real stories of cashflow surprises, tax debts, and how the right bookkeeper can prevent them

Whether you’re a business owner trying to understand your numbers or a bookkeeper wanting to sharpen your craft, this episode is packed with relatable stories, practical insights, and the kind of straight-talking advice Kay and Crystal are known for.

shows at the beginning of each episode for 15 seconds

Connect with us:
Crystal Petzer - https://businessgrowthcoach.com.au/
Kay Godfrey - https://upupandaway.net.au/

If this episode hits home, share it with a business owner who needs to hear it.

In this candid and comforting episode, Kay and Crystal dive into what it really looks like to run a small business during tough times whether those challenges come from the economy, rising costs, industry shifts, or life itself. From cashflow pressure and pricing decisions to mental health, doom‑scrolling, and the weight of constant bad news, they unpack the practical steps and mindset shifts that help business owners stay steady when everything feels uncertain.

Drawing on real stories including fuel shortages, Xero outages, tricky clients, and the emotional load business owners carry they explore how to take stock, go back to basics, strengthen communication, review pricing, reduce unnecessary costs (hello, subscriptions!), and stay close to your numbers. Most importantly, they remind you that tough times don’t mean you’re failing they mean your business is asking for clarity, leadership, and action.

A supportive, honest conversation for any business owner feeling the pressure right now.

shows at the beginning of each episode for 15 seconds

Connect with us:
Crystal Petzer - https://businessgrowthcoach.com.au/
Kay Godfrey - https://upupandaway.net.au/

If this episode hits home, share it with a business owner who needs to hear it.