When Dr. Lara Jehi began treating epilepsy patients in the 2000s, critical surgical decisions were driven more by clinician intuition and expertise than data. Today, she is a leader of IBM and Cleveland Clinic’s Discovery Accelerator, using advanced AI and quantum computing to transform how researchers analyze data, simulate molecules, accelerate drug discovery, and develop more precise treatments. Malcolm Gladwell talks with Dr. Jehi about how quantum computing is changing biomedical research, and what these breakthroughs could mean for the future of healthcare and life sciences.

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Most of what happens inside the UFC Octagon is too fast for the human eye to follow. Enter Alon Cohen, Executive Vice President of Innovation for TKO, who has spent 15 years building the data and AI systems that expose the hidden moments that help decide a match. Malcolm Gladwell sits down with Alon to uncover how UFC’s partnership with IBM turns chaos into clarity, giving fans and commentators a deeper story behind every bout.

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The HEINEKEN Company is one of the world’s pioneering global brewers. Founded in 1864, it continues to innovate as it pursues its ambition to become the world’s best‑connected brewer. For the Season 7 premiere of Smart Talks with IBM, Malcolm Gladwell sits down with Surajeet Ghosh, HEINEKEN’s Chief AI Officer, in front of a live audience at SXSW to explore how the company is using data and AI to transform its operations.

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