Social media has stopped churning out megastars, and it's remaking the creator economy cover art

Social media has stopped churning out megastars, and it's remaking the creator economy

Social media has stopped churning out megastars, and it's remaking the creator economy

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  • It's getting harder for social media creators to become global superstars.
  • Apps like TikTok and Instagram are pushing niche, personalized content over general fare.
  • Creators, talent managers, and investors are tweaking their strategies to meet the new reality.
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