Social media has stopped churning out megastars, and it's remaking the creator economy
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Social media has stopped churning out megastars, and it's remaking the creator economy
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Summary
- It's getting harder for social media creators to become global superstars.
- Apps like TikTok and Instagram are pushing niche, personalized content over general fare.
- Creators, talent managers, and investors are tweaking their strategies to meet the new reality.
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