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Soul & Science: Fast Forward Your Marketing Mind

Soul & Science: Fast Forward Your Marketing Mind

By: Mekanism and Jason Harris
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Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.Brought to you by Mekanism.2025 Mekanism Art Economics Marketing Marketing & Sales
Episodes
  • Crashing Cannes #1: Jenny Rooney, Chief Brand & Community Officer at Adweek

    Crashing Cannes #1: Jenny Rooney, Chief Brand & Community Officer at Adweek
    Jun 29 2026
    Jenny Rooney has been coming to Cannes for 13 years, but she’s never seen it this intense. In this minisode live from Cannes Lions, Jason and Lindsay Harris catch up with Adweek Chief Brand and Community Officer Jenny Rooney to discuss the power of community building, the distinction between advertising and marketing, and the “work hard, play hard” ethos that has guided her since college. Brought to you by Mekanism.
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    17 mins
  • Crashing Cannes #2: Ruth Mortimer, Global President at Advertising Week

    Crashing Cannes #2: Ruth Mortimer, Global President at Advertising Week
    Jun 29 2026
    Cannes isn't just about parties and awards—it’s about the people. In this minisode recorded live from Cannes Lions, Jason and Lindsay Harris chat with Advertising Week Global President Ruth Mortimer about ideas that make an impact, the real value of networking, and the leadership philosophy she brings back from Cannes every year. Brought to you by Mekanism.
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    7 mins
  • #128: The Future of Customer Loyalty | Wendy Bergh, CMO at Rakuten Rewards

    #128: The Future of Customer Loyalty | Wendy Bergh, CMO at Rakuten Rewards
    Jun 22 2026
    How do you build customer loyalty when switching brands is easier than ever? This week on Soul & Science, Jason Harris talks to Wendy Bergh, CMO of Rakuten Rewards, about the changing nature of customer loyalty and why today's marketing leaders need to think beyond campaigns and creative. With experience spanning marketing, operations, and merchandising at brands like Zoom and Walmart, Wendy brings a uniquely cross-functional perspective to brand building. Wendy shares how Rakuten navigates the needs of its shoppers as well as its merchant brands, how AI is reshaping everything from product experience to customer discovery, and why the best CMOs think like a general manager. Key Takeaways ✅ Trust is the foundation of a successful marketplace ✅ Emotional connection makes loyalty programs stand out ✅ AI use should prioritize business impact, not usage metrics ✅ AEO is the new SEO ✅ Modern CMOs need to think like GMs Memorable Moments 💡 “Data beats opinions.” 💡 “Marketing isn't just about creative and media anymore.” 💡 ​​“Every interaction is a moment of re-qualifying loyalty.” 💡 “It’s not about keywords anymore; it’s about prompts.” 💡 “Trust is the number one thing brands need with customers.” Brought to you by Mekanism.
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    38 mins
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