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Speak Your Way To Cash

Speak Your Way To Cash

By: Ashley Kirkwood
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Ashley Kirkwood from the Speak Your Way To Cash podcast will share business tactics, tips, and strategies from her own experience and interviewing experts in the speaking, sales and entrepreneurship space.

Ashley has built several successful businesses including her law firm and speaking business, where she speaks to colleges and corporations on confidence, leadership, and student success. Her signature speech is entitled, The Currency of Confidence. Ashley has spoken to audiences with as many as 4,000 people in attendance. She has helped several universities reinvigorate student engagement and enjoys speaking to law schools and sharing her story, which is chronicled in her book, The Law School Hustle.

Ashley hosts an event called, Speak Your Way To Cash for speakers looking to enhance their speaking business and learn knock-it-out-of-the-park sales strategies!

Email Ashley at admin@passionpurposeandpaychecks.com.Copyright Ashley Kirkwood Economics
Episodes
  • 319: How to finally lead through tough times without spiraling

    319: How to finally lead through tough times without spiraling
    Jun 21 2026
    👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/

    👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/

    👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc

    Here’s how Ashley got back in her zone.
    If life, health, team pressure, and revenue pressure have ever hit at the same time, this episode will feel personal. Ashley shares how an unexpected fibroid diagnosis, surgery recovery, a second sickness, team challenges, and a revenue dip pushed her into a funk—and what she did to get out.

    This is a CEO mindset reset for entrepreneurs who need to keep leading when life does not pause for business. The goal is not to pretend everything is fine. The goal is to act like the CEO you are until your mood catches up with your actions.

    What you'll learn in this episode
    ▪️ The exact list Ashley builds when she needs to get back into her optimal state
    ▪️ Why health, team, and revenue disruptions hit harder when you’re leading the business
    ▪️ How to stop a negative spiral without pretending you’re not frustrated
    ▪️ Why prayer, sunlight, clean food, workouts, and discipline became Ashley’s reset pattern
    ▪️ How to let your mood catch up with your actions when you don’t feel ready yet

    Why this matters now
    Entrepreneurship doesn’t give you a clean calendar for sickness, family, team issues, or economic pressure. If you’re a founder, consultant, coach, speaker, or expert building a revenue-generating business, this episode will help you lead through hard seasons with faith, discipline, and emotional honesty.

    Connect with Ashley and Resources Mentioned:
    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com
    ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com
    ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Free Skool Community: https://www.skool.com/sywtc
    Show More Show Less
    19 mins
  • 318: How to sell $50K offers without discounting

    318: How to sell $50K offers without discounting
    Jun 14 2026
    👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/

    👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/

    👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc

    Here’s why your offer may not be too expensive.

    If you’ve raised your prices, heard “no” a few times, and quietly drifted back down, the problem may not be your market. It may be your price anchoring. In this episode, Ashley breaks down how the first number your buyer sees changes the way they process your premium offer. You’ll learn how to reveal your price in a way that makes the investment feel clear, strategic, and worth serious consideration.

    What you'll learn in this episode

    ▪️ Why buyers may pay 346 more for the same thing depending on the first number they see
    ▪️ The four anchors Ashley uses before revealing a premium offer price
    ▪️ How to position a $50K engagement as an investment instead of an expense
    ▪️ The 3-step price reveal that makes your offer accessible without discounting
    ▪️ Why your buyer may be comparing your offer to a $300 class, an $8,500 coach, or a $200K degree

    Why this matters now

    If you sell coaching, consulting, corporate training, or high-ticket services, your price does not exist in a vacuum. Price anchoring helps your buyer compare the investment to the right reference point so they can make a better decision with a CEO mindset.

    Connect with Ashley and Resources Mentioned:

    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com
    ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com
    ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Free Skool Community: https://www.skool.com/sywtc

    ⏱ CHAPTERS
    00:00 - Why your offer is not too expensive
    01:06 - The MIT study behind price anchoring
    02:06 - Why price sequence changes perception
    02:39 - The four anchors to use before your price reveal
    03:05 - Career, time, and expense anchors
    04:30 - How CEOs should evaluate business investments
    04:58 - The 3-step price reveal
    05:41 - The $1,500 airport shoe reframe
    06:44 - The anchor line Ashley uses from the stage
    09:21 - Why experts need to get paid well
    Show More Show Less
    12 mins
  • 317: How to finally sell $10K offers without pressure

    317: How to finally sell $10K offers without pressure
    Jun 7 2026
    👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/

    👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/

    👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc

    Here’s the sales shift most experts are missing.

    If your premium offer pitch is all about what people will gain, you may be leaving the strongest part of the decision out. In this episode, Ashley breaks down how to sell premium offers by ethically showing the cost of inaction. You’ll learn why buyers don’t just need to see the upside. They need to understand what staying the same is really costing them.

    What you'll learn in this episode

    ▪️ Why gain-heavy pitches sound good but still make buyers ask for “time to think about it”
    ▪️ The 2.25x loss-aversion principle Ashley uses to explain why people move faster when they understand what delay costs
    ▪️ The $50K-to-$4,200 reframe that makes the status quo feel measurable, not vague
    ▪️ How to talk about loss ethically without manipulating, fear-mongering, or exaggerating
    ▪️ Why your best pitch may need more grounded stories, data, and cost-of-delay examples

    Why this matters now

    Whether you sell corporate training, consulting, coaching, or high ticket services, your buyer is already doing math in their mind. This episode will help you make that math visible so your next webinar, discovery call, or premium offer pitch gives people both sides of the decision: what they gain when they act and what they lose when they wait.

    Connect with Ashley and Resources Mentioned:

    ✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
    ✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com
    ✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com
    ✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/
    ✔️ Free Skool Community: https://www.skool.com/sywtc

    ⏱ CHAPTERS
    00:00 - Why your pitch may be selling the wrong way
    00:37 - Why gain-heavy offers land soft
    00:52 - The ethical way to show the cost of inaction
    01:40 - The 2.25x loss-aversion multiplier
    02:25 - The $50K gain-to-loss reframe
    03:15 - Why the weight-loss example makes it click
    04:09 - The business cost of waiting
    05:06 - Ashley’s early business lesson on delay
    06:35 - Belief, knowledge, and invisible problems
    07:54 - Scripts, client stories, and typical results
    Show More Show Less
    19 mins
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