Sponsorship as a Leadership Strategy | Taletha Best, YMCA

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Sponsorship as a Leadership Strategy | Taletha Best, YMCA

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Ep. 18 Event sponsorship can be transactional or transformational. At the Women Empowering Women Conference, the presenting sponsor the YMCA did more than put their name on the event. They brought their team, created space for growth, and treated this experience as an extension of their leadership development strategy. In this live conversation, Chief People & Culture Officer Taletha Best breaks down how the Y builds culture from the inside out—through employee engagement, leadership development, and real community connection. Because strong organizations don’t just invest in marketing, they invest in their people. 🎯 Key Takeaways: The difference between sponsorship and active investment The evolution of the YMCA—from the Young Men’s Christian Association to an inclusive organization serving the unique needs of each community. Why putting your team in the right rooms accelerates growth How culture drives long-term impact Hear more from our Women's Empowerment Series 5-Step Cycle for Organizational Change Management | Jacqueline Phichith | Podcasts Why 45% More Women Work in Construction | Jenna Tatar, Riedman | Podcasts Soundbites + Highlights | Media Training from Women Empowering Women | Podcasts 9th Annual Women Empowering Women Conference March 18, 2027 Learn more here Chapters: 00:00 Sponsorship vs Just Visibility 00:45 Meet Taletha Best, YMCA Chief People & Culture Officer 01:20 What “People & Culture” Really Means02:15 Leadership, Engagement & DEI in Action 03:15 What Does YMCA Stand For?5:00 Serving Neighborhood Needs 6:00 Why the YMCA Sponsors Women Empowering Women7:00 Filling Your Team’s Cup vs Just Expecting Output 8:00 Conference Takeaways: Growth, Failure & Mindset9:00 “You Haven’t Failed If You’re Not Done” 9:30 Final Thoughts + What’s Next Learn more about your ad choices. Visit megaphone.fm/adchoices

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