How To Write a Press Release for Your Startup

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Press releases can help the startup gain exposure in the marketplace.

This helps recruit employees, find customers, and attract investors.

Founders can do this upon closing a round of funding.

Here are the steps to write a press release for your startup:

Start with a compelling headline that motivates the audience to read further.

Describe in the first paragraph the content you want every reader to have.

In most cases, this will be all that they read.

Create a standard paragraph explaining what the business does.

This can be reused in future releases.

Include quotes from the founder on the mission and values of the company.

Add visuals such as photos of the team.

Action pictures are more interesting than posed pictures.

Add links to the website and other relevant information.

Include enough information that a journalist can tie your press release to a current story.

Finally, add your contact details and include the name and phone number of someone the reader can contact for more information.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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