Steve Grasse: founder of Philadelphia's Quaker City Mercantile

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Steve Grasse: founder of Philadelphia's Quaker City Mercantile

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We're talking with Steve Grasse, founder of Philadelphia's Quaker City Mercantile. We chat about how Steve's early advertising work in the tobacco industry, which he calls "the marketing marine core," provided him with the knowledge and experience to launch two of the world's most successful spirits brands: Hendrick's Gin and Sailor Jerry Spiced Rum. We also hear about his work rebranding some classic beer labels and his latest venture, the experimental Tamworth Distilling.

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