Colleen Babcock is Head of Partner Marketing at Rightmove, one of the UK’s most trusted and best‑loved brands.

In this episode we discuss:

• • Learning that personal development isn’t selfish
  • Re-branding and differentiation as the market leader
  • Evolving Rightmove’s income streams
  • Ensuring people remain central to the brand
  • Why emotion matters in b2b marketing
  • Why customer complaints are like a big dog
  • Marketing Lessons from theatre
  • The importance of ‘Interactive WTFs’

Colleen Babcock

Colleen Babcock leads the B2B marketing teams helping agents and developers grow through smarter, more effective marketing. With over 20 years in the property industry and more than a decade at a FTSE 100 brand, she combines a love of storytelling with a sharp strategic lens and a strong belief that even B2B marketing is always personal.

She’s known for building high‑performing teams, using data to guide decisions and turning brand strategy into commercial action - without losing the human touch (or her trademark energy). Alongside her leadership role, Colleen is a national media spokesperson on the housing and rental market, regularly appearing on Sky News, LBC and the BBC to make Rightmove’s insights clear, useful and never boring..

Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here: https://eximomarketingstrategy.com/interactive-wtf-with-colleen-babcock-strategy-sessions-podcast/

Shantanu Srivastava is a global marketing and innovation leader whose career spans leadership roles across Twinnings, Danone, Sanofi, and Reckitt.

In this episode we discuss:

• The risks and benefits of evolving a brand
• Customer led innovation
• Making innovation work inside a company
• How challenger brands see innovation v mega brands
• Innovating inside a start up
• Humans v AI in research

Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.

Mike works in strategy at Made Brave, one of Scotland’s finest agencies. He talks about how marketing can make a real difference to people’s lives.

In this episode we discuss:

• Career advice to your younger self
• Working with brave brands
• Changing perceptions of T1D
• Working with a sales led organisation
• Brand v community ownership of campaigns
• How to get great work from your agency
• Strategy as part of the sales process

Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page here.

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