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What if the thing you started for fun after work turned into a national business?
Jami Stigliano, founder of DivaDance, joins me to talk about how a frustrating experience in a competitive New York dance class led her to create something entirely different. She originally started teaching classes because she wanted a space that felt welcoming, social, and confidence-building rather than intimidating. Over time, what began as a casual side project (what she jokingly calls her “manicure money”) evolved into a growing company and a franchise business with dozens of locations.
Jami shares how listening to customers from other cities helped her realize the concept could scale, and how franchising allowed the brand to expand using other people’s investment rather than opening every location herself.
We dive into the practical side of entrepreneurship, including questioning limiting beliefs about growth, implementing EOS business systems to create accountability, and thinking about health the same way you think about running a company by paying attention to the data.
Along the way, Jami shares the personal rituals that keep her grounded: dancing regularly, teaching classes she loves, and holding onto the joy that started the journey in the first place.
You’ll Learn:
[00:00] Introduction
[04:44] Renting spaces instead of owning, the asset-light model born from necessity, not strategy
[06:40] Why Jami chose franchising, how it actually works, and the two DivaDance franchise paths
[14:13] Three near-breaking moments and the delusional confidence required to push through them
[21:53] Having kids at 41 and 43, building systems that enabled maternity leave, and reframing working-parent guilt
[28:55] Running physical health like a business: blood panels, KPIs, and what her parents' opposite trajectories taught her
[34:26] Discovering EOS/Traction at 50 franchises, right-people-right-seats restructuring, and the hardest year in DivaDance history
[40:15] Paying yourself fairly, outsourcing home tasks, and questioning whether you actually need that employee
[47:15] Jami's daily reset: diet Coke, teaching class, and doom-scrolling her own camera roll
Resources Mentioned:
Traction by Gino Wickman | Book
Entrepreneur Operating System (EOS) | Website
Burn Boot Camp | Website
DivaDance Franchise Opportunities | Website
Find more from Jami:
DivaDance | Website
DivaDance | Instagram
Jami Stigliano | Instagram
Find more from Emily:
Success, Rewritten | Website
Success, Rewritten | Instagram
Bipolar Brought Balance | Website
Bipolar Brought Balance | Instagram
Emily LoMenzo Washcovick | Instagram