It’s a huge week so let’s go. Athlete pay. We haven’t been able to escape it in recent weeks and with IOC President Kirsty Coventry’s recent comments suggesting there would be no change to her stance on athletes earning money at the Olympics, we go head first into the why and what should happen when an organisation that generation generates €8 billion euros in revenue per cycle and doesn’t pay the key contributors. Add to that a long awaited venture in to the health of women’s football, and a commercial deep dive into the incredible world of F1 sponsorship after Gucci’s announcement as Alpine’s title sponsor, and we have ourselves a breakdown.

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