“If you don’t have a direct-to-consumer strategy, you will fail.” – #evanshapiro

👉🏾 Is this the death of legacy TV… or the rise of creator-owned platforms?

Watch ep1 here - • If TV Doors Close, Will Digital Be Where W...

Should creators in 2025 pitch to TV broadcasters, or build their own audiences online? 📺➡️📱

In Episode 2 of The TV Collective Podcast: The Making of the Brand, Simone Pennant and our three featured creators sit down with industry experts to tackle platform strategy — which platforms really work best, and why.

🎙️ This episode features:

Evan Shapiro (Media Analyst) — the hard truth about the future of TV vs digital

Nikki Bedu (Fully Focused / ‪@MYMofficial‬ ) — how to straddle both worlds with 500k YouTube subs

Sabrina Scollan (Development Producer) — why YouTube is the quickest proof-of-concept

Stephanie Ronan-Chlond (Producer/AI Filmmaker) — why TikTok & YouTube give creators freedom

James Loveridge (Little Dot Studios) — breaking down which platforms work best and why

Sarah Asante (TV & Digital Consultant) — her top tips for creators ready to build online

#Flowers 🌸 this week: Is it you?

#FreeMoney 💷: Prime Video & NFTS’ Reskill and Upskill training program

🚀 Don’t Miss Out

👉🏾 Subscribe for new episodes every Monday: https://bit.ly/TVCWatch

👉🏾 Join our live sessions every Wednesday with top industry experts: https://bit.ly/TVCSeason3Live

👉🏾 Take the Creator Challenge – weekly missions, toolkits & prizes inside our community: https://community.thetvcollective.org/

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