🎬 Creativity isn't something you either have or you don't. Taika Waititi says it's something you exercise — and if you stop, it disappears. 💡

Taika Waititi is one of the most original creative minds working today. The Oscar-winning director behind some of Hollywood's most unexpected, genre-defying films didn't get there by following the rules — he got there by refusing to let the world train the creativity out of him. In this speech, Taika Waititi makes the case that creativity is not a gift. It's a practice.

Taika Waititi breaks down why so many people believe they aren't creative — and why that belief is almost always the result of years of conditioning, comparison, and playing it safe. The world rewards conformity and punishes weirdness early. Most people adapt. The ones who don't are the ones who change things.

In this episode, Taika Waititi explains how to keep your creative instincts sharp — through curiosity, play, experimentation, and the willingness to make things that might not work. The creative muscle weakens when you only do what's expected of you. It grows when you take risks, try new things, and give yourself permission to be genuinely different.

If you've been feeling creatively stuck, uninspired, or like you've lost the spark you used to have — Taika Waititi will remind you that it's still there. It just needs to be exercised. Start today, start small, and start without permission.

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