In this episode, Dawn Howard hosts Patrick O'Donnell to explore effective strategies for SMB growth. They discuss how to leverage relationships, safeguard your reputation, and build trust to ensure sustainable success.

•The importance of focusing on value creation before pitching products during workshops

•Building alignment within teams through coaching models tailored for owners and sales leaders

•The role of AI in enhancing sales productivity, lead generation, and coaching practices

•How servant leadership drives growth without burnout

•Practical methods to integrate technology like CRM and AI for operational excellence

•Addressing common challenges such as staff turnover and inconsistent processes

Connect with Dawn Howard:

•LinkedIn: https://www.linkedin.com/in/dawn-howard-m-s-b4a6b911

•Email: dawn@yorcmo.com

Connect with Patrick O'Donnell:

•LinkedIn: https://www.linkedin.com/in/patrickwodonnell/

•Website: https://salesxceleration.com/advisors/patrick-odonnell/

•Email: podonnell@salesxceleration.com

Accounting for Growth is the podcast for CPA firm leaders who know referrals aren’t enough. Hosted by Chad Person, founder of AccountingCMO and fractional CMO to high-growth accounting and advisory firms, each short episode features outside experts with fresh takes on how accounting firms can overcome inertia, unlock opportunity, and confidently scale.

In under 12 minutes, you’ll hear punchy, actionable conversations with marketers, data experts, technologists, and strategic advisors working at the edge of accounting innovation. Whether it's AI in sales, better positioning, or building a smarter pipeline, each guest brings a clear takeaway on how to drive meaningful, measurable growth.

Brought to you by AccountingCMO and powered by yorCMO, this podcast helps you rethink growth, without fluff or filler.

Ways to Tune In

•Amazon Music - https://music.amazon.com/es-co/podcasts/0dd0a29a-4f47-4480-b01b-6115ddccb42e/accounting-for-growth

•Spotify - https://open.spotify.com/episode/4uGxGsuJPMs2vgc7RThgWm?si=fQxYnDEiQtinP5co97EuZA

•Creator: https://creators.spotify.com/pod/profile/accounting-for-growth-pod

•Youtube: https://youtu.be/6L0kHViCnKU

Accounting for Growth podcast is produced by YorCMO