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The Axios shift from volume to value

The Axios shift from volume to value

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Axios dropped its output by almost a quarter but increased page views by almost a third at the start of 2026.


Head of news Ben Berkowitz told Press Gazette UK editor Charlotte Tobitt about why they stopped chasing clicks and started focusing on stories that "actually matter".


Berkowitz also shared his advice for other newsroom leaders going through a similar strategy change.

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