Episodes

  • Eric Ries: How to Build Something Success Can't Corrupt

    Eric Ries: How to Build Something Success Can't Corrupt
    May 27 2026
    Hey friends, Chase here Eric Ries is back on the show, and this conversation goes far beyond startups, venture capital, or the mechanics of building a company. You probably know Eric as the author of The Lean Startup, the book that changed how founders, creators, entrepreneurs, and teams think about building something new. His work helped popularize ideas like continuous innovation, validated learning, experimentation, and staying close to the customer instead of getting lost in theory, ego, or endless planning. But this episode is not just about how to start something. It's about how to protect the thing you've built once it starts working. Eric's new book, Incorruptible: Why Good Companies Go Bad…and How Great Companies Stay Great, asks a question that feels especially urgent for creators, entrepreneurs, founders, and leaders right now: How do you build something that can grow without being captured, corrupted, or hollowed out? That question matters whether you're running a company, building a personal brand, growing a creative practice, launching a product, choosing clients, working with sponsors, or trying to do work that actually reflects your values. Because success is not neutral. Success brings attention, opportunity, money, investors, partners, platforms, algorithms, expectations, incentives, shortcuts, and people who may not share the reason you started in the first place. One of Eric's most powerful lines in this conversation is this: "Success is not a source of strength. It is a liability, because success attracts predators." That idea is the center of this episode. If you've ever built something that started to work, you know exactly what he means. The thing that made your work powerful can become the thing other people want to capture. The trust you built can become something others want to monetize. The values that made your community believe in you can suddenly feel inconvenient when there's more money on the table. This conversation is about how to stay awake in the middle of that pressure. We talk about defining what you stand for, making decisions before the pressure arrives, treating trust as an asset, saying no to misaligned opportunities, and building something that can grow without losing its soul. Why This Conversation Matters Right Now We are living in a strange moment for creators and entrepreneurs. On one hand, there has never been more opportunity. An individual with a laptop, a camera, a newsletter, a product, an idea, or a point of view can reach people directly. You can build an audience, launch a business, compete with massive companies, and create a brand around your name, your work, your taste, your values, and your trust. That is extraordinary, but it also comes with a real cost. The forces shaping our work have never been more intense. Platforms reward outrage. Algorithms reward simplification. Investors reward speed. Markets reward extraction. The pressure to be louder, faster, more polarizing, more optimized, and more "growth-minded" is everywhere. Eric describes this pressure as a kind of gravity. It is the gravity of platforms, incentives, success, and other people's definitions of winning. If we are not conscious of those forces, they shape us without our permission. That is one of the biggest themes in this episode: you are always being shaped by the systems you participate in. The question is whether you are awake enough to notice, honest enough to name it, and disciplined enough to choose a different path when the incentives start pulling you away from who you actually want to be. What We Explore in This Episode Why success can become a liability when it attracts people, money, platforms, and incentives that want to capture what you've built.How creators get shaped by platforms and why the algorithm can quietly tune your voice, values, and identity toward whatever gets the most engagement.Why trust may be the most valuable asset in business and why it is so easy to destroy with one short-term decision.How to define an ethos before outside pressure, money, growth, or status starts making decisions for you.Why "harder is easier" when your principles are clear enough to remove debate from the moments that matter.How companies, creators, and brands slowly trade away their soul through small compromises that seem harmless in the moment.Why alignment matters more than scale when choosing clients, customers, sponsors, platforms, partners, and investors.How to build something durable without losing the trust, purpose, and values that made it worth building in the first place. The Core Idea: Growth Without Betrayal The real test of success is whether you can grow without betraying what made you worth trusting. It is easy to talk about values when nothing is on the line. It is easy to say you care about quality, access, creativity, service, truth, community, or long-term thinking when the stakes are low. But values only become real when they cost you something. ...
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    53 mins
  • Play It As It Lies

    Play It As It Lies
    May 20 2026
    Hey friends, Chase here Let's talk about golf. And before you check out because you're not a golfer, hang with me for a minute — because this episode isn't really about golf. It's about life. It's about what happens when things don't go according to plan. When the ball lands somewhere ugly. When you're stuck behind a tree, buried in the sand, sitting in a divot, or staring down a shot you didn't want and didn't ask for. In golf, there's a phrase: play it as it lies. You don't get to move the ball just because the situation is inconvenient. You don't get to pretend the shot is easier than it is. You don't get to rewrite reality so it matches the version you had in your head. You look at what's in front of you. You accept the lie. And then you play the next shot. That idea has become one of the most useful metaphors in my life. Because life, like golf, rarely unfolds exactly the way we imagined. Even our best-laid plans run into rough patches. The course changes. The weather shifts. The terrain surprises us. Sometimes the thing we thought would be straightforward turns into the hardest shot of the day. And the question becomes: Can you stop fighting reality long enough to respond to it? That's what this episode is about. Not golf tips. Not swing mechanics. Not how to lower your handicap. It's about resilience. Presence. Ego. Preparation. Adaptability. Learning from mistakes. And remembering that the little things — the short putts, the quiet choices, the small daily actions — often matter just as much as the big dramatic swings. Here's the thing golf teaches you fast: You can do almost everything "right" and still end up in a bad spot. You can prepare. Practice. Visualize. Get coaching. Set goals. Build routines. Show up with the best intentions. And still, eventually, you're going to hit one sideways. That's not failure. That's the game. And more importantly, that's life. The people who keep growing aren't the ones who never hit bad shots. They're the ones who learn how to recover. They're the ones who don't let one ugly moment become the story of the whole round. They're the ones who can take a breath, look at what's real, and ask: What's the best next move from here? The Core Idea You don't get to choose every lie. But you do get to choose how you play it. That's the heart of this episode. In golf, the course is full of imperfections. A root here. A bunker there. A weird patch of grass. A branch that grew out at exactly the wrong angle. A divot you didn't create but now have to deal with. You don't get to pretend those things aren't there. You have to confront the reality of the shot. Life works the same way. Sometimes you get the clean fairway lie. Sometimes you're in the rough. Sometimes you're blocked. Sometimes the conditions change overnight. Sometimes you did everything you could and still landed somewhere difficult. The mistake most of us make is wasting energy wishing the lie were different. But the power move is acceptance. Not passive acceptance. Not resignation. Not pretending you like the situation. Acceptance as in: This is what's true. Now what? That mindset builds resilience because it pulls you out of fantasy and back into agency. It reminds you that while you may not control the terrain, you still control your next swing. What You'll Hear in This Episode This episode is built around a set of lessons golf has taught me — lessons that reach far beyond the course. Why "play it as it lies" is one of the best life philosophies for dealing with reality, setbacks, and uncertaintyHow to stay present after a bad shot instead of letting one mistake define everything that followsWhy your best shot might come right after your worst one — and what Tiger Woods can teach us about staying neutralThe hidden value of playing with someone new and staying open to unfamiliar people, personalities, and situationsHow ego quietly ruins the game — in golf, creativity, business, relationships, and lifeWhy mistakes are feedback when you're willing to study them without shameWhat it means to play against the course instead of obsessing over comparisonWhy preparation matters even when you can't control the outcomeHow the little things add up — the one-inch putts, the daily habits, the small choices that shape the final score Play It Like It Is The first lesson is simple: play it like it is. In golf, the traditional phrase is "play it as it lies." Wherever the ball lands, that's where you play from. You don't get to deny the circumstances. You don't get to pretend you have a perfect lie when you don't. You don't get to spend the whole round frustrated because the course has imperfections. You adapt. That's such a powerful life lesson because so much of our suffering comes from arguing with what's already true. We think, This shouldn't be happening. Maybe it shouldn't. But it is. And the faster we can stop resisting reality, the faster we can begin responding to it. This doesn't mean you don't have ...
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    22 mins
  • You Don't Need More Hustle. You Need More Capacity.

    You Don't Need More Hustle. You Need More Capacity.
    May 13 2026
    Hey friends, Chase here Let's talk about hustle. Not the old-school definition of hustle — as in working hard, caring deeply, staying committed, and doing the reps. That kind of effort still matters. It always will. I'm talking about what hustle has become. The kind of hustle that glorifies exhaustion. The kind that mistakes motion for progress. The kind that tells you if you're not burning the candle at both ends, you're not serious enough about your dreams. And I want to say this clearly: You don't need more hustle. You need more capacity. Because without focus, vision, rest, and self-awareness, working harder doesn't necessarily move you closer to the life you want. It can just leave you burnt out, disconnected, and unable to do the work that actually matters. For years, I bought into the myth. I slept five or six hours a night. I worked ridiculous days — sometimes up to 20 hours. I thought that was what commitment looked like. I thought grinding myself down was the price of building something meaningful. And then I hit a point where my body and mind gave me a wake-up call. On a vacation in Hawaii, with nothing on my schedule for the first time in what felt like forever, I slept 14 hours a night for nearly a week. Not because I was lazy. Not because I lacked ambition. Because I was empty. And once I finally rested, everything changed. I was nicer. More creative. More self-aware. More connected to what I actually wanted and needed. I felt more alive. That experience changed the way I think about work, creativity, ambition, success, and fulfillment. This episode is about that shift. It's about why rest is not the enemy of ambition. It's about why capacity beats constant motion. It's about why the most fulfilled people I know aren't the ones who grind themselves into dust — they're the ones who learn how to stay in the game. Here's the thing most high performers eventually learn: You can't build a meaningful life on depletion. You might be able to push through for a season. You might be able to sprint through a launch, a deadline, a hard chapter, a creative breakthrough. There are absolutely moments when the work requires intensity. But intensity is not the same as sustainability. And if your only strategy is to keep pushing harder, eventually the cost shows up. In your body. In your relationships. In your creativity. In your sense of meaning. In your ability to actually enjoy the thing you've worked so hard to build. That's why the question isn't, "How do I hustle more?" The better question is: How do I build the capacity to do great work for a long time? Capacity includes energy. It includes sleep. It includes focus. It includes emotional bandwidth. It includes self-awareness. It includes the ability to know when to push, when to pause, when to recover, and when to come back stronger. This is not about doing less with your life. It's about doing the right things with more presence, more power, and more longevity. The Core Idea Rest is not a reward for finishing the work. Rest is part of how the work gets done. That idea can feel uncomfortable if you were raised on a steady diet of "work harder," "sleep when you're dead," and "no days off." But here's what I've seen again and again — in my own life, in the lives of people I've worked with, hired, interviewed, coached, and admired: The most fulfilled people are not striving toward some impossible standard for the sake of the standard. They work hard. But they also recover hard. They have intention around their effort. They know what matters. They know when their body needs sleep, when their mind needs space, and when their spirit needs something other than another task on the list. They understand that life is long. And if life is long, then the goal is not to flame out in one heroic burst of productivity. The goal is to stay in the game. You have to learn to rest rather than quit. That's the real shift. Because quitting often comes after we ignore the signals for too long. We push through fatigue. We override our own needs. We treat burnout like proof that we care. Then one day, we're not just tired — we're resentful, creatively numb, and disconnected from the very thing we once loved. Rest interrupts that cycle. Sleep interrupts that cycle. Self-awareness interrupts that cycle. And when you build those things into your life before everything breaks, you create a different kind of ambition. One that is not weaker. One that is not softer. One that is actually more powerful because it can last. What You'll Hear in This Episode This is a short micro show, but it cuts right into a pattern so many creative people, entrepreneurs, and high achievers struggle with. Here are the ideas worth listening for: Why hustle has become confused with progress — and why movement without focus can leave you burned out instead of fulfilledThe wake-up call that changed my relationship with sleep after years of working extreme hours and running on too little ...
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    15 mins
  • How to Find Your Creative Voice

    How to Find Your Creative Voice
    May 6 2026
    Hey friends, Chase here Let's talk about one of the most important questions every creator eventually asks: How do I find my creative voice? Or maybe you've heard it framed another way: How do I develop a personal style? How do I make work that actually feels like mine? How do I stop copying what everyone else is doing and start creating from a place that is uniquely my own? This question comes up all the time because it sits at the center of the creative life. Whether you're a photographer, designer, writer, filmmaker, musician, entrepreneur, or someone who simply feels called to make things, there comes a point where technical ability is not enough. You can know how to use the tools. You can understand the software. You can study the masters. You can follow the trends. You can learn the settings, the systems, the formulas, the workflows. But eventually, you hit a deeper question: What makes this mine? That is what this episode is about. And I want to be clear from the start: finding your creative voice is not about inventing some perfect brand identity overnight. It's not about locking yourself into one narrow lane forever. It's not about deciding, intellectually, "This is my style now," and then forcing every piece of work to fit inside that box. Your creative voice is much more organic than that. It is your fingerprint. Your point of view. Your taste. Your history. Your instincts. Your lived experience. Your way of seeing the world, translated through the things you make. And the only way to find it is to make. Not once. Not occasionally. Not only when you feel inspired. Again and again and again. The Big Question: What Is Personal Style? Personal style can sound like one of those vague creative phrases that floats around in the universe without ever becoming useful. People say things like, "You need to find your style," or "You need to develop your voice," but what does that actually mean? At its simplest, personal style is the thing that makes your work recognizable. It's the equivalent of your handwriting. You don't have to think about your handwriting every time you write your name. It's not something you consciously construct letter by letter. It just comes out of you because it has been shaped by repetition, history, muscle memory, and identity. Your creative style works the same way. It is the unique aesthetic fingerprint that you unconsciously put on everything you make. Think about music. You can hear a Prince song for just a few measures and know it's Prince before his voice even enters. There's a signature there. A rhythm. A tone. A sensibility. A way the work announces itself. Think about photography. You can look at an Ansel Adams landscape and recognize the scale, the drama, the tonality, the reverence for nature. It has a point of view. That's personal style. It's not just what you make. It's how you see. It's what you notice. It's what you repeat without realizing you're repeating it. It's the pattern behind the work. And that matters because without some kind of recognizable point of view, you're just bouncing around. You might be technically capable. You might be able to make a good photograph, a good song, a good design, a good film, a good essay. But if there's nothing distinctive about the way you make it, people have a harder time connecting that work back to you. Personal style is what helps the work become yours. Why Your Creative Voice Matters There are two big reasons personal style matters. The first is personal. If you spend your life chasing everyone else's style, you're going to end up miserable. Now, let's be honest: early in the creative journey, imitation is part of the process. That's normal. That's healthy. That's how we learn. You see someone whose work you admire and you try to understand how they did it. You copy a lighting setup. You study a sentence structure. You recreate a beat. You reverse-engineer a design. You try to make something that looks or sounds or feels like the thing that inspired you. There's nothing wrong with that. In the beginning, imitation helps you learn how to move the tools around. It helps you close the gap between what you see in your mind and what you're actually capable of making. But imitation is not the destination. If all you ever do is copy what's trendy, or borrow someone else's point of view, or chase whatever style is getting attention right now, you are not expressing yourself. You are expressing the culture around you. And that is a direct path to burnout. Because the reason we make things, at the deepest level, is expression. We make because something inside wants to come out. We make because it feels good to turn an internal experience into something real in the world. We make because creativity is one of the ways we become more fully ourselves. If your work is always a response to someone else's style, you lose that connection. You become a mirror instead of a source. The second reason personal style matters is practical...
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    20 mins
  • Stop Asking Permission to Create Your Life

    Stop Asking Permission to Create Your Life
    Apr 29 2026
    Hey friends, Chase here Let's talk about reality. Not the abstract, philosophical version. Not the version you argue about over coffee or read about in some dusty book. I mean the reality you wake up inside every day. The job. The schedule. The obligations. The story you tell yourself about what is "practical." The version of your life that everyone around you seems to agree is reasonable. And then there's the other thing. The thing you can see in your mind that does not exist yet. The book. The business. The body of work. The new way of living. The creative practice. The conversation. The project. The identity. The version of your life that keeps tapping you on the shoulder, quietly asking, "Are we ever going to build this?" This episode is about that tension. It started with a Nietzsche quote I love: No artist tolerates reality. But the point is not Nietzsche. The point is you. Because too many of us spend years — sometimes decades — living inside somebody else's plan for our one precious life. We inherit the well-worn path. We internalize the "shoulds." We mistake convention for truth. We tell ourselves that creativity is indulgent, impractical, selfish, lofty, or naive. And the more we repeat that story, the more it starts to feel like reality. But here's the thing I want you to hear clearly: Reality is not fixed. Reality is shaped. And one of the most powerful ways you shape it is by creating. This is the heart of the episode: You are not here to simply accept the world as it has been handed to you. You are not here to blindly follow the plan someone else wrote. You are not here to wait until the world gives you permission to make something, become something, or live in a way that feels more true. You are here to create. And I don't mean that in a soft, decorative way. I mean it in the most practical way possible. Creativity is not just painting, writing, photography, music, or design. Creativity is the foundation underneath every act of making anything in the world. A conversation is co-created. A relationship is co-created. A business is co-created. A life is co-created. You cannot build anything meaningful without creativity. Which means creativity is not extra. Creativity is your birthright. The Core Idea Stop asking permission to create your life. That's the message. Not because you should abandon responsibility. Not because every idea you have will work. Not because the path is easy, obvious, or guaranteed. But because waiting for permission is one of the most common ways we avoid our own agency. We wait for someone to tell us it's okay. We wait until the timing is better. We wait until we have more money, more confidence, more clarity, more proof. We wait until the world gives us a clean, logical reason to begin. But most meaningful creative acts do not start with certainty. They start with a pull. A nudge. A frustration. A vision. A refusal to accept that the current version of reality is the only version available. That is what artists do. That is what entrepreneurs do. That is what builders do. That is what every person who has ever changed anything does. They look at reality and say, "This is not the whole story." Why Creativity Is Practical as Hell One of the biggest lies our culture tells is that creativity is impractical. You've probably heard some version of it. Be realistic. Have a backup plan. Don't waste your time. That's not how the world works. Do something more responsible. And to be clear, I'm not arguing against responsibility. I'm arguing against the idea that suppressing your creative agency is responsible. Because the truth is, every useful thing around you was once imagined by someone. The chair you're sitting in. The phone in your hand. The building you're inside. The app you use. The song that changed your mood. The book that changed your mind. The business that changed your life. All of it was invented, dreamed up, shaped, built, and brought into the world by people who were no more inherently magical than you. They saw something that did not yet exist, and they acted. That is creativity. And the more you practice creating in small ways, the more you build the muscle to create in bigger ways. It's only by creating something that you learn you can create anything. And eventually, you start to understand that you can create not just objects, projects, or art — but change. Change in your work. Change in your habits. Change in your relationships. Change in your identity. Change in the way you experience your own life. What You'll Hear in This Episode This is a short micro show, but it goes straight at the heart of creative agency. Here are the ideas worth listening for — and coming back to when you need a reminder that you are allowed to build the thing you see in your mind. Why so many of us live inside someone else's plan without realizing itHow culture trains us to see creativity as impractical when it is actually foundationalWhy creativity is your birthright ...
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    12 mins
  • Don't Wait for Inspiration

    Don't Wait for Inspiration
    Apr 22 2026
    Hey friends, Chase here Let's talk about something that gets romanticized way too much in the creative world: inspiration. We've been taught to wait for it. To trust it. To believe that the best work comes when lightning strikes, when the muse shows up, when the feeling is right. And while inspiration is real — and beautiful when it arrives — it's also wildly unreliable. That's the trap. If you build your creative life around inspiration, you build it around something you cannot control. And anything you can't control is a dangerous foundation for a meaningful body of work. This episode is about a better way. A steadier way. A more durable way. It's about why creativity doesn't really grow from waiting for a feeling — it grows from compounding action. Small acts. Repeated over time. Daily deposits into the account of your craft. Tiny efforts that don't seem like much in the moment, but eventually become impossible to ignore. Because the truth is simple: you do not need to feel inspired to make something meaningful. You need to begin. And then begin again tomorrow. The Real Problem With Waiting for Inspiration At the start of the episode, I ask a question that's worth sitting with for a minute: When was the last time you made something just for the sake of making it? Not for a client. Not for social media. Not because someone was expecting it. Not because it was due. Just because you felt a pull to create. For a lot of people, that question lands hard. Not because the desire to create is gone — but because somewhere along the way, the conditions got heavy. The pressure increased. The stakes changed. Creation stopped being play and started becoming performance. And once that happens, inspiration starts to feel like a requirement. Like you need the right mood, the right window of time, the right environment, the right burst of confidence before you can begin. But that's backwards. Inspiration is not the engine. It's the byproduct. The people who make meaningful work consistently are rarely sitting around waiting to feel magical. They're working. They're practicing. They're trying things. They're showing up on ordinary days. They're making imperfect things and learning from the process. They understand that action creates momentum — and momentum often creates the feeling we mistakenly thought had to come first. The Core Idea: Creativity Compounds Most people understand compounding in the context of money. You invest a little. That investment earns returns. Then those returns start earning returns of their own. If you stick with it long enough, the early effort starts to multiply in ways that seem almost disproportionate to the original input. That same principle applies to creativity. Every day you make something, you are making a deposit into your creative future. You're not just producing one photo, one page, one sketch, one draft, one conversation, one attempt. You're building skill. You're building confidence. You're building pattern recognition. You're building stamina. You're building trust with yourself. That one photograph teaches you how to see a little better tomorrow. That paragraph in your journal makes the next paragraph easier to write. That rough idea you abandon still shapes the way your brain approaches the next one. None of it is wasted. That's important, because a lot of creative people dismiss the small efforts. They only count the big breakthroughs. They only respect the obvious wins. They think the work "counts" once it becomes polished, public, profitable, or impressive. But real creative growth doesn't work that way. The invisible reps are where the change is happening. Why the Early Returns Feel So Small One reason people stop too soon is because the beginning is incredibly deceptive. You show up. You try. You make the thing. And at first? Not much seems to happen. You don't feel transformed. You don't suddenly become excellent. You don't necessarily get recognition. You may not even like what you made. That's normal. It's a lot like going to the gym. The first handful of workouts don't make you feel powerful. Usually they make you feel sore. Awkward. Behind. You don't see visible results yet, so your brain starts questioning whether the effort is worth it. That's exactly where most people quit. Not because the process isn't working — but because the results are still compounding beneath the surface. The habit is the investment. The work is the interest. And in the background, whether you notice it or not, something is building. What Compounding Looks Like in Real Life If you commit to a creative practice, the shifts usually happen in phases. Day one: you make something and it feels mediocre. Maybe embarrassing, even. You put it out there anyway. Or maybe you keep it private. Either way, you made something. That matters. Day 30: you've stayed with it long enough to feel a difference. You might not be able to articulate exactly how you're better, but something is ...
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    13 mins
  • The Hidden Cost of Overplanning

    The Hidden Cost of Overplanning
    Apr 15 2026
    Hey friends, Chase here Let's talk about something that looks responsible on the surface — but quietly steals momentum from your life underneath it. I'm talking about overplanning. Not thoughtful preparation. Not healthy strategy. I mean the kind of planning that masquerades as progress. The kind that lets you feel productive without actually moving. The kind that sounds smart, looks disciplined, and gets praised by the world… but keeps you from starting the thing that matters most. That's what this episode is about. Because there's a hidden cost to overplanning, and most people don't notice they're paying it until years have gone by. It shows up in the projects you never started. The ideas you softened so they'd be easier to explain. The creative risks you talked yourself out of because the timing wasn't quite right, the plan wasn't complete, or the path wasn't clear enough yet. And here's the truth I want to put on the table right away: clarity is not a prerequisite for action. It is a reward for action. That's the heartbeat of this episode. If you've been waiting until you know more, until you feel more confident, until the uncertainty settles down… this one is for you. What This Episode Is Really About This micro show starts with an idea I've been thinking about a lot lately: there's a kind of tax we pay in life, and it doesn't come out of our paycheck. It comes out of our potential. It's the tax of sensible decisions. The choices that seem wise from the outside. The decisions other people approve of. The instincts that keep you safe, polished, prepared, and socially acceptable — but also slightly removed from your own real life. That tax compounds quietly. And one of the biggest ways it shows up is through overplanning. Because overplanning gives us the emotional comfort of movement without the actual vulnerability of motion. It lets us say, "I'm working on it," while avoiding the part that actually asks something of us. It keeps us in research mode, optimization mode, comparison mode, information-gathering mode — anything except the one mode that changes our life: doing. The hidden cost of overplanning is not just wasted time. It's delayed becoming. It's the version of you that only appears once you start — and never gets a chance to exist if you stay in your head too long. The Core Idea Research can become a very convincing form of avoidance. That doesn't mean research is bad. Planning matters. Preparation matters. Reflection matters. But there's a line — and once you cross it, planning stops serving the work and starts replacing it. That's the dangerous part. Because when planning becomes a substitute for action, it starts to feel noble. It feels mature. Responsible. Strategic. It gives you a reason to postpone the scary part while telling yourself you're still being productive. But in reality, what's often happening is much simpler: fear is dressing up as wisdom. And fear is clever. It doesn't always say, "Don't do the thing." Sometimes it says, "Do a little more research first." Sometimes it says, "Wait until you can see the whole plan." Sometimes it says, "You just need one more conversation, one more framework, one more round of prep, one more sign that this is the right path." But so much of the creative process — and honestly, so much of life — only reveals itself once you're in motion. You cannot think your way into the wisdom that only action creates. Why We Overplan in the First Place Most of us don't overplan because we're lazy. We overplan because uncertainty is uncomfortable. Action creates exposure. It creates the possibility of embarrassment, failure, imperfection, missteps, and outcomes you can't control. Planning, on the other hand, gives the illusion of control. It lets you stay in a world where everything is still theoretical — and therefore still safe. That's why overplanning can feel so seductive. It soothes the nervous system. It makes you feel like you're reducing risk. It helps you avoid the messy, irreversible, identity-shaping moment where you stop talking about the thing and actually begin. But beginning is where the information lives. The real information. Not the abstract kind. Not the clean, organized, secondhand kind. I mean the lived information you only get by stepping onto the trail, making the call, hitting publish, building the draft, having the conversation, taking the first rep. You do not find your way by staring harder at the map. You find your way by moving. The Story at the Center of This Episode In this episode, I share a simple story about researching a hike. I spent weeks getting ready. Trail maps. Elevation charts. Reviews. Recommendations. All the inputs. All the signals. All the ingredients of feeling prepared. And then Kate and I got to the trailhead, stepped out of the car, and I confidently led us in the wrong direction. That's the joke, of course. All that preparation — and I still got it wrong. But the deeper lesson is ...
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    8 mins
  • Are You Climbing the Wrong Mountain?

    Are You Climbing the Wrong Mountain?
    Apr 8 2026
    Hey friends, Chase here. I want to talk about something that might be uncomfortable — but if you're willing to really look at it, it can change everything. What if you're working incredibly hard… at the wrong thing? This is one of the scariest patterns I've seen — not just in the creators I coach, but in my own life. People are climbing. Grinding. Achieving. But they're climbing a mountain that isn't theirs. What's Really Going On Most people don't realize they're succeeding at the wrong thing. From the outside, it looks like progress: MomentumValidationMoneyStatus But internally? There's a low-grade unease. Something you can't quite name. You tell yourself: "I just need one more win." "One more level." One more external yes." But what if that feeling isn't about not being there yet? What if it's because you're on the wrong mountain entirely? Why This Happens We humans are mimetic creatures. We learn what to want by watching what other people want. In a world optimized for visibility, comparison, and performative success… that instinct goes into overdrive. We chase what's celebrated. We optimize for what's rewarded. We pursue what looks like a "good life" from the outside. And somewhere along the way, we stop asking the most important question: Why am I doing this? Not the polite answer. Not the resume answer. Not the Instagram caption. The honest one. The Core Idea When you're unclear on your why, you default to someone else's. And when that happens, success becomes incredibly easy to misplace. You can chase: 100,000 followersA bigger teamMore moneyA certain lifestyle But if you don't know why… You can end up winning a game you never meant to play. What You'll Hear in This Episode Why we unknowingly adopt other people's goalsHow mimicry shapes our definition of successThe danger of chasing external validation without internal clarityWhy "one more win" can actually be a trapHow to start defining your own version of success Timecodes (So You Can Jump to What You Need) 02:00 – The idea of climbing the wrong mountain03:02 – The feeling of low-grade unease03:27 – Mimetic behavior: why we want what others want04:16 – The most important question: why?05:21 – Why people succeed at the wrong thing05:47 – The reframe: you might be pursuing the wrong end06:13 – That restless feeling is actually alignment07:06 – Clarity over chaos: small shifts, not big resets07:33 – Interrupting mimicry08:06 – Trading achievement for energy08:29 – Choosing one honest action09:16 – Stop outsourcing your ambition09:38 – The danger of succeeding at the wrong thing09:59 – Finding your mountain If You Feel That Unease, Read This That restless feeling you can't shake? It's not dissatisfaction. It's alignment trying to get your attention. And the fix isn't blowing up your life. It's pausing. Pausing long enough to get honest about what you actually want. Not what looks good. Not what's rewarded. Not what other people expect. What's true for you. Three Ways to Reorient Yourself 1. Interrupt the Mimicry If nobody could see what I'm doing, would I still want this? 2. Trade Achievement for Energy Which of your recent wins actually energized you — not just relieved pressure? 3. Choose One Honest Action Do one small thing aligned with what you actually care about — even if no one sees it. The Truth Most People Learn Too Late The fastest way to feel trapped isn't failure. It's succeeding at something that was never yours. I've lived this. I've climbed the wrong mountains. And when I found the right one? Everything changed. Your Assignment This week, get clear. What would you pursue if no one was watching?What actually energizes you?What's your mountain? You don't need a perfect plan. You just need enough clarity to take one honest step. Until next time: Stop chasing someone else's definition of success. Get clear on your mountain. And start climbing the one that's actually yours.
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    12 mins