Episodes

  • Episode 6: Radio Host and Workplace Communication Specialist Mathew Blades
    May 6 2026

    Mathew Blades was a successful radio host for 30 years. He then quit his job before his contract was up. Mathew is now a workplace communication specialist, teaching people how to have difficult conversations, whether at work or at home. Mathew explains why he left radio and how his new career is so rewarding. He also provides a behind-the-scenes look at radio and an amazing story about Britney Spears shutting down a mall.

    https://mathewblades.com/

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    45 mins
  • Episode 5: Certification for Communicators with Shel Holtz
    Apr 8 2026

    Many doctors are certified. But should communicators be? Communication veteran Shel Holtz believes communicators should be certified for themselves and for the profession. After discussing this topic, David and Shel talk about how AI is impacting communicators. Make sure you visit Shel's website at https://holtz.com/.

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    28 mins
  • Episode 4: Trade Shows with Rich Ryczek
    Mar 15 2026

    Trade shows are far from dead; they’re a $16 billion industry with 13,000 events held annually in the U.S. alone. While securing a booth is a major investment, the marketing payoff can be massive. Industry veteran Rich Ryczek shares his 25 years of expertise to give you an inside look at the business and essential tips for making your booth stand out.

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    35 mins
  • Episode 3: SEO/SEM/GEO/AEO with Casey Nifong
    Feb 26 2026

    Most marketers are familiar with Search Engine Optimization and Search Engine Marketing. Now you need to know how to have your company show up when someone is chatting with Chat GPT. Casey Nifong of Mountain Laurel Digital explains what marketers need to know about this new technology and why SEO still matters a lot.

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    40 mins
  • Episode 2: DEI in 2026 with Dr. Kim Butler Willis
    Jan 25 2026

    Dr. Kim Butler Willis, Co-Founder of Goodstock Consulting, discusses the state of DEI in 2026 and how businesses should address the topic.

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    40 mins
  • Episode 1: Healthcare Marketing with Dan Dunlop
    Jan 2 2026

    Dan Dunlop, Principal and Co-Owner of Jennings, a healthcare marketing firm, is the first guest on the David Elstein Podcast. While the focus is healthcare marketing today, they also reminisce about how it used to be.

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    43 mins