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The Digital Slice

The Digital Slice

By: Brad Friedman
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Summary

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.The Friedman Group, LLC Economics Management Management & Leadership
Episodes
  • Episode 235 - The Reputation Strategy That Turns Reviews Into Real Growth
    May 12 2026

    If your business is collecting reviews without a clear strategy, you could be leaving visibility, trust, and revenue on the table.

    Join Brad Friedman and George Swetlitz as they discuss how reviews, responses, sentiment analysis, and AI can strengthen your reputation management strategy so you can improve visibility, win more customers, and keep them coming back.

    George Swetlitz is the Co-Founder of RightResponse AI, a reputation management platform designed to help location-based businesses drive customer growth. RightResponse AI uses advanced AI to help businesses grow by improving review management, delivering deeper review insights, and strengthening understanding of the competitive environment, all focused on driving customer acquisition and retention. George's approach to AI is grounded in operational experience, with a focus on creating practical solutions that deliver measurable results.

    A graduate of Harvard Business School, George is a seasoned operator who understands how to grow organizations both organically and through smart systems. His expertise lies at the intersection of applied AI, customer acquisition, and local marketing. always with a focus on results, not theory.

    The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And if it's your first purchase, use BRAD30 at checkout to get 30% off your first 3 months.

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

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    29 mins
  • Episode 234 - Your Paid Ads Aren't Working Even If You're Getting Clicks
    May 5 2026

    Paid ads can waste money quickly when tracking is broken, goals are fuzzy, and data never makes it back to the platforms.

    Join Brad Friedman and Andy Janaitis as they break down how to build smarter Google and Meta ad campaigns with better measurement, stronger attribution, and more realistic strategies for small businesses so you can spend more confidently and grow profitably.

    Andy is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads.

    The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai If it's your first purchase, use BRAD30 at checkout to get 30% off your first 3 months.

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

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    27 mins
  • Episode 233 - Stop Chasing Leads And Start Measuring What Actually Makes Money
    Apr 28 2026

    What if your marketing failed because you tested too much at once?

    Too many marketers test too many variables, chase the wrong metrics, and end up with data they can't actually use to make better decisions.

    Join Brad Friedman and Kenny Ridgell as they discuss how to apply the scientific method to marketing, simplify reporting, connect marketing to sales, and adapt to AI-driven search so you can make smarter decisions with cleaner data and better outcomes.

    Kenny Ridgell is a data-driven marketing entrepreneur who has spent the better part of a decade merging art, science, and innovation into measurable growth strategies for his clients.

    He is also the Founder & CEO of Ridge Media, a firm that stands apart by applying the scientific method to the marketing landscape.

    The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

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    27 mins
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