In this episode of The Angus Table, host Scott Wright sits down with Paul Holm, General Manager of Networks at AuctionsPlus, for a comprehensive conversation about online livestock marketing innovation.

Paul shares insights from AuctionsPlus's 40-year evolution as an agency-owned business (50% Elders, 50% Nutrien), the remarkable scale of the platform, the groundbreaking bloodline verification initiative launching in April 2026 to connect seedstock brands with verified commercial offspring and quantify premiums, and the company's commitment to agent education and industry best practice.

They discuss remote workforce management (50% of staff outside Sydney), extraordinarily low dispute rates (0.7% of lots), and why selling positive stories about on-farm practices matters for differentiation.

So pull up a chair at the Angus Table for insights on the digital transformation of livestock marketing.

Key topics covered:

• How AuctionsPlus evolved over 40 years to 220,000 monthly users listing 600,000+ commercial cattle (400,000+ Angus-influenced)
• The assessment process: 130+ data points, assessor training requirements, and offline mobile entry for crush-side efficiency
• Remarkably low dispute rate (0.7% of lots) with agent third-party verification adding trust and integrity
• The innovative bloodline verification initiative to verify commercial vendor purchases their genetics, creative value, increasing trust and quantifying market premiums with analytics
• Sheep genetics ASBV integration with filtering capabilities and buyer notifications for specific genetic profiles
• Feeder-optimised tagging developed through extensive feedlot discovery (weight, age, pregnancy testing criteria)
• Remote workforce management: 50% of staff outside Sydney with regional coverage requiring scheduled communication and quarterly in-person trips
• Why discovery process now involves interviewing buyers/sellers/agents before building features rather than acting on single ideas
• How competitive board members (Elders vs Nutrien) make industry-leading decisions for agency sector benefit
• Why selling positive on-farm stories differentiates brands in the engaged 220,000-user monthly audience

Relevant links mentioned in the episode:

• AuctionsPlus website: www.auctionsplus.com.au

Contact details:

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

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CREDITS:

Host: Scott Wright, CEO. Get in touch via email ceo@angusaustralia.com.au

Producer: Mel Strasburg mel.strasburg@angusaustralia.com.au

Audio editing and post-production: Ellen Ronalds Keene at https://perkdigital.com.au